Omniwallet push notifications reach the customer's wallet card in Apple or Google Wallet — no own app, no reliance on social media algorithms, no competing with a crowded inbox. The shortest and most direct message between your brand and your customer's pocket.
Email, SMS, social media — all have a problem: they compete with thousands of messages and depend on the customer opening something, clicking on something, or seeing something. Push over wallet goes directly to the lock screen, without intermediaries and without competition.
The notification appears on the mobile lock screen, just like a WhatsApp message or a banking alert. The customer doesn't have to open anything, doesn't have to click anywhere — the message is there, visible, the moment they turn on the mobile.
Omniwallet push notifications arrive via Apple Wallet and Google Wallet — infrastructure already installed on 95% of mobiles. No need to download any app, no need to accept specific notification permissions. The channel already exists on the customer's phone.
Push notifications over wallet have view rates that multiply those of email marketing. The email inbox is saturated — the lock screen is not. A push that appears at the right time (just when the customer passes near the store) has an incomparably greater impact than a weekly newsletter.
Omniwallet not only sends one type of push. It has five different modes that cover the entire communication cycle with the customer — from massive campaigns to automatic notifications by behavior.
"New collection available · 3x points this weekend." The entire program notified instantly from the panel.
Black Friday, sales, brand anniversary, customer day — any one-time campaign communicated with a single click.
Each massive push is recorded with date, recipients, delivery rate, and platform (Apple vs Google). Complete traceability from the panel.
"Exclusive for Gold customers: early access to the collection." Only those with the status receive it — reinforces the value of the level.
Inactive customers, frequent customers, buyers of a specific category, customers near the next level. Any CDP criterion can be a segment.
A customer who receives only messages that are relevant to them perceives the channel as valuable, not as spam. Segmentation protects the long-term relationship.
Define the location of each point of sale and the activation radius. When the customer enters the radius, the push is launched automatically — without manual intervention.
Each store can have its own proximity message. "Serrano Store: keep earning points today." The communication reflects the customer's exact context.
The geolocated push is one of the most effective channels for generating traffic at the physical point of sale — and its impact is completely traceable through subsequent transactions.
In the detail view of a contact, the team can send an individual push with a personalized message — no campaigns, no workflows, from the panel.
Your most valuable customer is celebrating 5 years in the program. The manager sends them a personal push: "Thank you for 5 years of loyalty. We look forward to seeing you this weekend with a special gift."
If a redemption has any issues, the team can communicate directly via push with the affected customer — without going through email or phone.
"+240 points added · your current balance is 3,480 pts." The customer sees it when leaving the store. The reinforcement is immediate and concrete.
Upon reaching the Gold level, completing the stamp card, exceeding a cumulative spending milestone — any program event can trigger an automatic push.
Any workflow can include a push notification node as an action. The flow design determines exactly when, to whom, and with what message the notification arrives.
The Omniwallet push notifications panel allows you to configure automatic messages and visualize how they will appear exactly on the customer's mobile before activating them.
Configure the automatic message for point accumulation and subtraction. Dynamic variables available: customer name, new points, total points. The message is automatically personalized for each customer.
Complete record of all notifications: date, recipients, delivery status, platform (Apple vs Google Wallet), and type. Complete traceability of each push that leaves the platform.
Not all channels are equal. Push over wallet has specific advantages that make it the most effective option for loyalty communication at the moment of contact.
No app, no permissions, no additional cost. The wallet card is on the customer's mobile — the pushes arrive directly on their lock screen, at the moment you choose.
Included in all plans No cost per send Apple and Google Wallet
