Omniwallet incorporates prize wheels integrated with the entire loyalty ecosystem. Transform purchases, registrations, and specific actions into playful experiences that generate engagement, reactivation, and recurrence — with full control over prizes and economic impact.
Point programs are predictable: the customer knows exactly what points they earn and when they can redeem them. Gamification introduces an element of surprise and immediacy that activates a different — and more powerful — motivation than simple accumulation.
When the customer knows that completing the stamp card allows them to spin a wheel with different prizes each time, the level of anticipation is completely different from accumulating static points. The variability of the prize activates the same neurological mechanism that makes a game addictive — applied to loyalty.
The wheel prize is delivered at the moment of the spin: points that appear instantly on the wallet card, a coupon that arrives in the email in seconds, a gift card available immediately. No need to wait to accumulate thousands of points. The positive reinforcement is instant, and that changes the perception of the program.
The Omniwallet wheel is not uncontrolled chance — it is managed probability. You define the probabilities of each segment, the value of each prize, and the participation limits. The result is an engagement tool with a known and controllable activation cost in advance.
From the Omniwallet panel, every aspect of the wheel is configured — type, prizes, probabilities, limits, and design — without needing to touch any line of code.
Visual format with colored segments and a fixed pointer. The user clicks to spin and the result is immediate and spectacular. Ideal for web and high-visibility experiences.
Segments that slide vertically like a slot machine. More compact format adapted to mobile, with greater natural integration into the customer's wallet card flow.
Each wheel can have its own image and name for the campaign. "Christmas Wheel", "Spin for Valentine's", "VIP Gold Wheel" — each activation with its own identity.
Real-time preview of the final result for the customer
Define the exact period when the wheel is active: from January 1 to 6, every Friday in November, or only during the Black Friday weekend. Outside that period, the wheel disappears automatically.
Maximum plays per customer, with daily, weekly, or period resets. "One play per day per customer", "maximum 5 plays throughout the campaign", "reset every Monday" — the behavior is exactly what you need.
Choose if the wheel is free (to incentivize without prior requirement) or if it has a point cost (to activate redemption and generate movement in the customer's balance). The cost is automatically deducted when spinning.
Total control over when, who, and how many times can participate
Each wheel segment has its own color and text. You can make higher-value segments stand out visually to increase the perceived attractiveness of the game.
As you configure the wheel, the panel shows how the final result will look for the customer. No surprises, no need to publish to test.
Add a header image to the wheel to visually contextualize it: "Christmas Wheel 2025", "Special prize for your anniversary", "Spin this week". The image makes the moment feel special.
Colors, texts, campaign image, and real-time preview
The wheel prizes come directly from the Omniwallet Loyalty Market. Any type of reward you have configured in the catalog can be a wheel segment — with its probability and value defined by you.
The most common and economical option to execute. Define the exact amount of points each segment grants — from a small bonus to a high-value perceived jackpot of points.
The +30 brands of the Loyalty Market available as a wheel segment. The customer wins the gift card and receives it in their email instantly — a high-impact perceived prize without manual management.
A wheel segment can automatically consume a coupon from the pool and deliver it to the customer instantly. Ideal for incentivizing the next purchase with a direct discount at checkout.
Any product from the physical or digital catalog can be a wheel prize — exclusive merchandise, access, subscriptions, store items. Stock is automatically deducted upon winning.
You decide the probabilities. Each segment has its probability assigned independently. The jackpot with a 2% probability and the consolation prize with a 40% — the distribution is exactly what you decide, ensuring the balance between attractiveness and program sustainability.
The Omniwallet wheel editor allows configuring every detail from the panel with real-time preview. The marketing team operates completely autonomously.
Each segment with its prize, probability, and visual aspect configured individually. Prizes are selected directly from the Loyalty Market.
The panel shows exactly how the customer will see the wheel before publishing it. Adjust colors, segments, and texts until the result is what you want.
The wheel is fully integrated with the rest of the Omniwallet tools. It's not an isolated module — it's another piece of the ecosystem that reacts to events, responds to levels, and communicates via push.
Wheels are automatically activated as a result of a workflow, triggered by detecting a specific event.
The customer's level determines which wheels they have available and under what conditions. Higher-value customers access exclusive wheels with better prizes.
The wheel prizes come directly from the Loyalty Market catalog. Delivery is automatic — no manual intervention or additional processes.
Push notifications inform the customer that they have a wheel available, remind them it expires, and notify them of the prize obtained — directly on their lock screen.
Omniwallet gamification stops being a simple visual element to become a strategic tool that reacts to behaviors, rewards progressive loyalty, and communicates with the customer at the exact moment — all integrated into a single platform.
Gamification is not just entertainment — each wheel can be designed to achieve a specific business goal. From attracting new customers to reactivating those who haven't appeared in weeks.
Upon registration, the customer is entitled to a free spin. The first contact with the program is a playful and generous experience that establishes a very positive first impression and accelerates adoption.
When the customer completes the N stamps, instead of always receiving the same prize, they spin the wheel. The variability of the result makes each completed card a moment of genuine anticipation.
The customer hasn't purchased in 30 days. A workflow detects inactivity and activates a special wheel with high-value perceived prizes: "Come back and spin your return wheel." A concrete reason to reappear.
Gold and Platinum customers have access to a wheel with better prizes than the rest. Exclusive access reinforces the value of the high level and creates an additional incentive to progress in the program.
Activate a special wheel during Black Friday, Christmas, or the brand's anniversary. Create urgency ("Only until Sunday"), raise engagement on the date, and communicate via push to the entire base.
The customer invests points to spin the wheel in search of a higher perceived value prize. Activate redemption and generate movement in the balance — useful for dynamizing programs with accumulated points not being used.
Set up your first wheel in minutes from the panel. No code, no IT, with full control over prizes, probabilities, and participation limits.
No technical development Integrated Loyalty Market prizes Included in Advanced plan
