Omniwallet is a pre-configured Customer Data Platform to launch and manage loyalty programs. Points, stamps, and rewards are the activation layer — underneath is a data infrastructure that collects, unifies, and activates every interaction of every customer.
Until now, you had to choose between having the data or having the program. Omniwallet solves both sides at once.
Good tools to manage points, levels, and rewards — but the data gets trapped inside, with no real CDP infrastructure or activation capability towards the rest of the marketing stack.
Powerful infrastructure to unify and activate data, but they require months of implementation, technical teams, and — most importantly — they have no mechanism of their own to capture physical customer data.
The loyalty program is the mechanism that generates and captures the data. And that data feeds a real CDP that unifies, segments, and activates both within Omniwallet and the rest of the stack — CRM, email, paid media, BI.
Omniwallet functions as a complete data and activation stack. Understanding the three layers is understanding why it's much more than "a points platform".
The same customer who buys in-store on Tuesday and online on Thursday is a single profile. No silos, no duplicates. All their history in one place.
Every transaction, interaction, or level change updates the profile instantly. No nightly batches. No data with hours of delay.
Registration in the program provides real declared data: email, phone, birthday, preferences. Without relying on third-party cookies.
Customers at risk, top buyers, new this month, omnichannel buyers, RFM segments. Audiences that update themselves with each new data.
The customer reaches Gold level → immediate welcome push. 15 days without purchase → automatic reactivation campaign. No manual intervention.
Sync segments with CRM, email marketing, Meta Ads, or Google Ads. First-party data improves the performance of all your campaigns.
The customer identifies themselves in every purchase to accumulate points. That gesture generates the data. Without the program, there is no incentive to identify — nor data to capture.
A redemption, a level reached, a wheel spun, a referral sent — every action within the program adds a layer of behavioral data to the profile.
RFM analysis detects who is at risk. Workflows reactivate them with a personalized offer. The cycle feeds itself: more data, better loyalty, more data.
The difference with a conventional points platform is that in Omniwallet the program and the data feed each other. Each turn of the cycle makes the next one more effective.
The program incentivizes registration. The customer identifies to accumulate points or stamps. The CDP captures the first real first-party data.
Transactions, channels, categories, frequency, average ticket. The CDP structures each event in the unified profile, in real-time.
Dynamic segments, automated workflows, audiences exported to CRM or paid media. Data generates actions at the exact moment.
Personalization increases purchase frequency. More purchases generate more data. The cycle accelerates and CLV grows with each turn.
CDP data is not locked in. It is exported and synchronized with the tools where real marketing happens: CRM, email, paid media, automation, and business intelligence.
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Oct8ne (WhatsApp)Using a tool not listed here? Omniwallet's REST API is fully documented and allows connecting any data source or destination. Salesforce, HubSpot, SAP, Tableau, Power BI, any data warehouse. If it has an API, integration is possible.
Start with the loyalty program. Data collects itself. The CDP builds itself. And from day one, you have the infrastructure to do marketing based on real behavior.
CDP included in all plans First-party data from day 1 No technical implementation
