Omniwallet turns behavioral and transactional data into automatic loyalty campaigns. Not manual and generic campaigns — an intelligent orchestration of incentives that reacts in real time to what each customer does.
Omniwallet's campaign automation is not a scheduled mass mailing — it is a system that evaluates each transaction in real time and automatically decides which incentive to apply, to whom, and in what amount. No manual intervention, no delays, no generic campaigns.
The moment an event occurs — a purchase, a registration, detected inactivity — the system evaluates the active rules and applies the corresponding incentive instantly. There are no overnight batches or manual reviews: the response is immediate.
The system does not send the same offer to the entire base. It evaluates the customer's level, their history, their accumulated points, the date, and the type of purchase — and applies exactly the rule that corresponds to that customer at that moment. The incentive is relevant because it is precise.
Automations are configured in the Omniwallet Workflows editor, dragging and connecting trigger, condition, and action nodes. Ready-to-activate templates or custom combined logic. The marketing team operates without relying on IT.
Omniwallet's automated campaigns cover the five major objectives of the customer lifecycle — from the first registration to margin control in a mature program.
The moment the incentive is applied determines its impact. A bonus that appears on the customer's card instantly upon purchase has a completely different effect than an email that arrives two days later.
The moment a transaction reaches the system, all active automations are evaluated simultaneously. The result — points, multipliers, conditions — is applied in milliseconds before confirming the response to the customer.
The points earned — with the multiplier already applied — appear on the customer's wallet card in real time. The push notification confirms the action. The positive reinforcement is immediate.
If a customer is Gold and is in a birthday bonus period and the purchase exceeds €100, the system combines all the rules and calculates the correct final result — without conflicts, without manual errors.
It does not matter if the purchase comes from the POS, Shopify, WooCommerce, or the API. The automation evaluates all events equally and applies the same rules regardless of the channel.
Automations are configured in the Workflows editor — with ready-to-activate templates or logic built from scratch on the visual canvas. Execution logs record every decision made by the system.
Drag triggers, conditions, and actions onto the canvas. Each node has its configuration panel. Test the workflow with real data before activating it and monitor each execution in the logs.
List of all workflows with their status (active/inactive), execution priority, and activation metrics. Activate, pause, or edit any automation in real time from this panel.
The difference is not just operational efficiency — it is real impact on customer behavior.
A generic offer launched to the entire base, when someone on the team has time to prepare it, with the same message for the new customer as for the 5-year VIP.
The Gold customer with a three-week streak receives a streak bonus. The new customer receives the welcome bonus. The inactive one receives the return incentive. Each gets their own, only.
Set the rules once. The system takes care of evaluating each transaction, applying the correct incentive, and updating the customer's wallet instantly — no manual intervention, no delays.
16 ready templates No technical development Included in Advanced plan
