New Feature

Total and Automatic
Commerce Analytics

Sales, customers, products, and categories — everything happening in your business, across all your channels, in one report. No extra setup.

Explore Features
+20
Auto Metrics
9
RFM Segments
4
Modules
0
Extra Config
4,928 €
Total Revenue
omniwallet · Reports / Commerce
General KPIs of the Commerce report
44
At-Risk Customers

What it analyzes

Four modules, one complete vision

From overall performance to the behavior of each category. All in the same report, without external tools.

Performance
Real-time sales KPIs with comparative evolution and order value distribution.
Customers
Pareto, RFM segmentation, lifecycle, and exportable at-risk customer list.
Products
Top sales, trends, dead stock, market basket, and repurchase rate.
Categories
Performance, growth, cross-affinity, and purchase diversity by category.

Performance

The pulse of your business, at a glance

Orders, revenue, average ticket, and unique customers updated in real-time. Compare any period with the previous one and detect trends effortlessly.

  • 4 KPIs with variation vs previous period
  • Revenue evolution graph
  • Order value distribution histogram
  • Automatic free shipping threshold suggestion
  • Filter by source: all or by channel/store
  • Periods: 7d · 30d · year · all · custom range
/analytics/reports/commerce
General KPIs

Customer Analysis

Who buys, how often, and how much they are worth

Beyond counting customers. Analyze the real weight of each segment in your revenue, the loyalty of each buyer, and their accumulated lifetime value.

  • Revenue concentration: Top 10%, 20%, 50%, and 80%
  • Distribution of new vs returning vs loyal
  • CLV (Customer Lifetime Value) histogram
  • Purchase frequency by segment
  • Lifecycle: active, at risk, lost, new
/analytics/reports/commerce — Customers
Customer Analysis

Customer Value

Understand how much each customer is worth over time

The CLV histogram shows how customer lifetime value is distributed across your base, to know where the real value of your business is concentrated.

  • Visual distribution of CLV in value ranges
  • Identification of the highest value segment
  • Combinable with RFM segments for targeted actions
  • Basis for designing program levels and thresholds
/analytics/reports/commerce — CLV
CLV Distribution

Automatic Segmentation

9 customer profiles, no setup needed

The RFM (Recency, Frequency, Monetary) engine automatically classifies each customer into a strategic profile. You'll know exactly what to do with each group.

🏆 Champions 💎 Loyal ⚠️ At Risk 🌱 New Customers ✨ Potential Loyalists 😴 About to Sleep 🔆 Promising 🔍 Needs Attention 🔀 Mixed Profile
/analytics/reports/commerce — RFM
Automatic RFM Segmentation

Product Analysis

Discover which products truly drive your business

Top sales, trends, those losing traction, and those no one buys anymore. All with real data from your loyal customers.

  • Top 10 products by total revenue
  • New bestsellers with upward trend
  • Changes in sales velocity
  • Dead stock: no sales in the last 30 days
  • Repurchase rate and average days between purchases
  • Most purchased products by RFM segment
/analytics/reports/commerce — Products
Product Analysis

Market basket

Which products are most frequently bought together

Automatically detect which pairs of products appear in the same order. The perfect starting point for cross-selling and bundle strategies.

  • Frequently bought together product pairs
  • Number of detected pairs with visual indicator
  • Basis for designing bundles and recommendations
  • Automatically updated with each new order
/analytics/reports/commerce — Market basket
Products bought together

Immediate action

At-risk customers: identify them before losing them

The report automatically detects high-value customers who haven't purchased recently. It shows them with CLV, inactivity days, and RFM segment, ready to export and act.

Combine with reactivation Workflows
/analytics/reports/commerce — At Risk
At-risk customers
+20
Automatic metrics
9
RFM Segments
4
Analysis modules
0
Extra configuration

Available now

Your Commerce report
is waiting for you

If you already use Omniwallet, access from Analytics → Reports → Commerce. If you don't have an account yet, start for free today.