Verified data · August 1, 2026
We reviewed each competitor's website and compiled what they publish into a single table. No estimates, no made-up figures, and with "no data" where there is no public information.
Two charts showing what each company publishes. Those that don't provide figures also appear, in their striped section: the gap is also information.
No currency conversions, so no one argues about the exchange rate. Watch the scale: the most expensive entry plan costs five times the cheapest one.
Half of the list doesn't make it to this chart because they don't publish pricing. To find out what it costs, you have to request a demo and wait for a custom proposal, without any public reference to compare it against.
The first six are self-serve and configured on the same day. The figures for Wapping and NeoDay are the ones they publish themselves, not our estimates.
Every week without a program is a week of sales without customer data, without accumulated points, and without anyone returning because of the program.
The first chart counts connectors ready to be activated from the dashboard, without development. The second chart breaks down the 18 yes-or-no criteria from the table below, so you can verify each section on your own.
Only published connectors that can be activated without writing code count. Having an API doesn't count: anyone can connect via API, but someone has to build it.
The figure on the right shows the criteria each one meets. The striped section represents what is not publicly documented, which is not the same as not having it.
A note on the second chart. Enterprise platforms have a lot of striping because they document very little publicly, not necessarily because they lack features. Wapping, NeoDay, and Qurable have between seven and nine criteria with no public information: if you are interested in any of them, ask for those points in writing during the demo.
Twenty criteria that decide a loyalty project, cross-referenced with the eleven most compared platforms on the market. The first column and header remain fixed as you scroll through the table.
Swipe horizontally to see all platforms
| Criterion |  Omniwallet |
Ecommerce apps | Retail and CRM platforms | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| JeriCommerce | LoyaltyLion | Smile.io | Loyoly | Loyale | Loyal Guru | NeoDay | Wapping | Captain Wallet | Splio | Qurable | ||
| Commercial model | ||||||||||||
| Full pricing published on website | 1 out of 3 plans | |||||||||||
| Price of the first paid plan | 39 € | 45 € | 199 $ | 49 $ | 99 £ | 69 € | Upon request | Upon request | Upon request | Upon request | Upon request | Upon request |
| Permanent free plan | ||||||||||||
| Self-serve signup and configuration | ||||||||||||
| Free plan with all features of the top-tier plan | ||||||||||||
| Customer channel | ||||||||||||
| Card in Apple Wallet and Google Wallet | add-on | add-on | — | |||||||||
| Push to lock screen without installed app | add-on | add-on | — | — | ||||||||
| Automated program WhatsApp | — | — | — | |||||||||
| Program and rewards | ||||||||||||
| Physical rewards catalog with inventory and shipping | from Premium | — | — | — | — | — | ||||||
| Gift cards from top brands in the catalog | — | — | — | — | — | — | ||||||
| Configurable spin the wheel | lotteries | — | — | — | ||||||||
| Points for social media and sports activities | ||||||||||||
| Analytics | ||||||||||||
| RFM report with 7 segments and AI insights | retail analytics | — | — | RFM in their CDP | — | |||||||
| Commerce report: Pareto, CLV, frequently bought together | dashboards | — | — | — | — | |||||||
| Journeys and ROPO attribution of in-store sales | — | — | — | — | — | |||||||
| Artificial intelligence | ||||||||||||
| AI assistant that executes actions on the account | query via MCP | creates drafts | — | queries and reports | decision agents | |||||||
| Integrations | ||||||||||||
| Ecommerce platforms with native plugin | 5 | 1 | 3 | 2 | 2 | 1 | via API | via project | via project | via CRM | proprietary and partners | 1 |
| Native connectors for Spanish POS and ERPs | — | |||||||||||
| API available on the entry plan | only on $999 plan | only on $999 plan | — | |||||||||
| Unlimited active integrations | 2 on Starter | 2 on Lite | 1 or 2 depending on plan | — | — | — | — | — | — | |||
How to read this table. Each cell comes from what the company itself publishes on its website as of August 1, 2026: pricing pages, feature tables per plan, and product data sheets. When something is not publicly documented, we put a dash instead of a cross, because not having the data is not the same as not having the feature. If you work at any of these platforms and see something outdated, write to us and we'll fix it.
Each competitor has its own page with the full analysis: pricing model, cost scenarios with your volume, detailed feature table, and where each one fits best.
Set up the complete program without paying anything, with the wallet card, points engine, rewards catalog, and analytics from day one. And if you prefer us to run the numbers with your real volume, book a demo.
Sources: pricing pages, feature tables, and product sheets published by each company, accessed on August 1, 2026.
Entry prices are shown in the currency in which each company publishes them, without applying conversion. Omniwallet prices are in euros and exclude VAT.
If you spot anything outdated or incorrect, write to us and we'll correct it.
