Verified data · August 1, 2026
Splio is a complete CRM platform: marketing automation, CDP, loyalty, and wallet in a single tool. That is its value and also its condition: to have its loyalty program, your entire customer relationship moves in there. Omniwallet doesn't ask that of you. It works on top of the CRM you already have, and keeps working the day you change it.
Splio defines itself as an AI-first CRM platform, and that is exactly the proposition: centralize the CRM, marketing automation, customer data, loyalty, and wallet in one place. Omniwallet occupies a specific layer and leaves the rest in the hands of the tools you have already chosen.
Swipe to see the full stack
The layers of your customer stack
Why this matters more than it seems. Consolidation has real advantages and Splio defends them well. But it has a trade-off that does not appear in the proposal: from the day of signing, your loyalty program and your email tool are the same contract. If in two years you want to change your mailing platform, or your corporate group standardizes another CRM, you are not changing one tool: you are also dismantling the program, the points, the tiers, and the cards of your customers. With Omniwallet, that day you just change a connector.
We acknowledge the parts where we agree: CDP, card in Apple and Google Wallet with proximity pushes, points and tiers engine, RFM segmentation, and conversational assistant. The interesting part starts right after.
Klaviyo, Connectif, Sales Manago, Brevo, and HubSpot on the way: the program connects to the one you have and keeps working if tomorrow you switch to another. The points, tiers, and cards don't live in your email tool, they live in ours.
No migrating the customer relationshipLaunching the program does not force you to move your mailings, your templates, your automations, or your contact base. Marketing keeps working where it already knows how to work, and adds a loyalty layer on top.
No double learning curveFour plans with their price on the web, from 0 to 399 €, and the cent per extra activity also published, with an open calculator. You can take a fixed budget to your board without having talked to any sales rep.
No prior processThe Freemium plan gives you 100 activities a month, free forever and with all the features of the Advanced plan. You configure the rules, design the card, and show it to your team with screenshots of your own program, not a demo.
No ticking clockPhysical rewards with stock, SKU, and attributes, gift cards from major brands, dynamic coupons, and redemption management with statuses and home delivery, published on your own domain and with your brand.
Reward logistics includedÁgora, Stockagile, a3innuva, and stm ready from the dashboard, plus physical store management with native actions on the POS and register tracking by point of sale. No integration project getting in the way.
Spanish retail out of the boxCross-references the web sessions of each identified customer with their in-store purchases to know which physical sale comes from which online campaign, with a breakdown of days between the last visit and the purchase. That ROAS isn't reported by Meta or Google.
Online → storeSocial Points hands out points for following you on Instagram, TikTok, X, Facebook, or YouTube, and for leaving a Google review. And Strava integration converts kilometers, minutes, and elevation into points, with sports challenges and anti-fraud.
Out-of-the-box loyaltyWe both have a conversational agent. The difference is in what it can do with the answer. Loyalty Master lives inside your Omniwallet account, sees everything in it, and acts on the program: it sets up the campaign, creates the workflow, and leaves the configuration ready for your team to review. And it's in a 199 € plan with a published price.
Give me the 30 customers with the highest churn risk and export them to CSV
I have cross-referenced recency, frequency, and value over the last 12 months. They are 30 customers with 18,420 € of accumulated CLV and an average of 147 days without purchasing. 22 are in the At Risk segment and 8 in Hibernating. at-risk-customers.csv
Set up a reactivation campaign for that group with 300 bonus points
Campaign created as a draft: rule returning customer, action add 300 points, and push to wallet card upon accreditation. I have limited it to one execution per customer. Review it and activate it whenever you want. Campaign in draft
Everything on this list was released this year and is already in production, inside the plan, and with a known price. If you saw an Omniwallet demo six months ago, this is what you are missing.
Rule and action engine: nine purchase conditions, point balance, tier or date; and actions for points, product, coupon, email, push, webhook, or segment change. With tier groups so each customer receives only the best reward.
Named audiences that are filled manually or via CSV and are used as triggers or conditions inside workflows. Each segment shows which automations it is participating in.
Eight field types with validations, required flags, uniqueness, and regex, in four languages. With a stable slug to consume them from the API and use them as a segmentation criterion.
Classifies the base into Champions, Loyal, Promising, New, At Risk, Hibernating, and Lost, with mean and median LTV, seasonal heatmap, retention, and churn. Each segment can be exported with one click.
Revenue concentration via Pareto, CLV distribution, frequently bought together products, sales velocity changes, dead stock, category affinity, and suggested free shipping threshold.
Nominative sessions per customer, conversion funnel, and automatic detection of the "research online, purchase offline" pattern, attributing those physical revenues to the campaign that originated them.
Points for following your brand on Instagram, TikTok, X, Facebook, or YouTube, and for leaving a Google review. Each network with its own points and URL.
The customer connects their account via OAuth and their kilometers, moving time, and elevation gain are converted into points. With sports challenges, daily limits, and automatic blocking of suspicious activities.
The discount code is generated in your store at the time of redemption, with a fixed amount, percentage, buy X get Y, free shipping, or free product. It refunds points if the customer doesn't use it.
No stack decision stays intact for three years. These are the four that repeat the most, and what each one entails depending on where your loyalty program lives.
When CRM, email, and loyalty are the same product, they are also the same decision.
Independent layer
The program lives on its own platform and connects to whatever you have at the moment.
Splio integrates with your ecosystem via REST API, SFTP files, their own or partner connectors, and webhooks. It is an open and capable architecture. The difference is in the starting point: we do not aspire to take the place of your CRM, but to plug into it.
The practical question is not how many integrations each one has, but who remains in control of your customer relationship. With Splio, the platform becomes the center and the rest of your tools orbit around it. With us, the center remains yours and the program plugs in wherever it is needed.
We are not going to estimate what Splio costs, because they do not publish any figures and any number we put here would be made up. What we can do is show ours in full, calculated with the public rate and without negotiating anything.
Any operation that adds or subtracts points: a purchase, a redemption, birthday points, a review, a roulette spin. As a reference, your total activities roughly equal your monthly orders multiplied by 1.3. The contacts in your base are not factored into the calculation: you only get billed for what moves.
Omniwallet prices are in euros, excluding VAT. Splio does not publish rates: access begins by requesting a demo.
See plans and pricing calculator
Comparison with what Splio documents today on its website. Where there is no public information, we say so.
| Feature | Omniwallet |
SplioAI-first CRM |
|---|---|---|
| Fit into your stack | ||
| Works on top of your existing CRM, without replacing it | the platform is the CRM | |
| Change email tools without touching the program | ||
| Native connectors with third-party CRMs | Klaviyo, Connectif, Sales Manago, Brevo | Data integration, not coexistence |
| Setup without migrating contacts, templates, or flows | Requires adopting their platform | |
| Multi-brand and multi-program | ||
| Wallet card and channel | ||
| Card in Apple Wallet and Google Wallet | from Starter, 39 € | |
| Real-time pass updates | ||
| Push to wallet and proximity push notification near store | unlimited | |
| Digitized coupons in the wallet | ||
| Checkout identification via QR and NFC | Depends on your POS integration | |
| Automated WhatsApp for welcome and points | ||
| Program transactional email with your own SMTP | ||
| Loyalty Program | ||
| Points program with conversion rules | ||
| Tiers with multipliers and inactivity downgrades | ||
| Points expiration with exceptions by tier | No public data | |
| Blocked points with delayed activation | No public data | |
| Referral program | No public data | |
| Cashback and digital stamps | No public data | |
| Social Points: social media and Google reviews | 6 channels | |
| Points for sports activities (Strava) | ||
| OmniCodex: unique code validation in FMCG | ||
| Rewards Catalog | ||
| Physical rewards with stock, SKU, and attributes | No public data | |
| Gift cards from major brands in the catalog | No public data | |
| Dynamic coupons generated in ecommerce | beta · 4 platforms | No public data |
| Redemption management with statuses and home delivery | ||
| Public catalog with custom domain | ||
| Automation and AI | ||
| Journey and campaign automation | visual workflows · 16 templates | |
| Campaign engine with purchase and point rules | 9 rules and 10 actions | |
| Gamification: lucky roulettes with configurable prizes | No public data | |
| Conversational AI assistant | Loyalty Master Plus and Advanced | Ask My CRM |
| The assistant creates campaigns and workflows on the account | Insights and deliverables, not execution | |
| Analytics and Data | ||
| CDP with unified online and in-store profile | ||
| RFM Segmentation | 7 segments and AI reading | |
| Commerce Report: Pareto, CLV, frequently bought together | No public data | |
| Journeys and ROPO attribution of in-store sales | No public data | |
| Loyalty program reports | 7 full reports | |
| Custom extra fields with validations | 8 field types | No public data |
| Exportable transaction history | No public data | |
| Connection with sales | ||
| Ecommerce connectors ready from the dashboard | Shopify, Woo, Presta, Magento, BigCommerce | Own or partner connectors |
| Spanish POS and ERP connectors ready from the dashboard | Ágora, Stockagile, a3innuva, stm | |
| Physical store management with native actions at checkout | No public data | |
| Simultaneous active integrations | No limit | According to contract scope |
| REST API and webhooks | on all plans | |
| Business model | ||
| Pricing published on the website | 4 plans and cent per activity | |
| Permanent free plan | 100 activities with everything in Advanced | |
| Self-service signup and setup | no prior sales process | Demo and custom proposal |
| What you get billed for | Activity that adds or subtracts points | No public data |
Set up the entire program for free, with the wallet card, the points engine, the rewards catalog, and analytics, connected to the marketing tool you already use. Without migrating contacts, without remaking templates, and without changing the way your team works.
Splio data taken from splio.com on August 1, 2026, primarily from their platform page and their FAQs.
Splio does not publish rates: access begins by requesting a demo. Omniwallet prices are in euros, excluding VAT.
If you spot anything outdated or incorrect, write to us and we'll fix it.
