Verified data · August 1, 2026
Smile.io is the most installed loyalty app on Shopify and setting it up takes minutes. The problem comes later: their pricing jumps in order tiers, and growing just a bit can multiply your bill by four from one month to the next.
Both pricing plans are published, so the comparison is direct. What changes is the shape: in Smile.io the price jumps abruptly when crossing an order tier; in Omniwallet it goes up by cents, in proportion to what you use.
Swipe to see the full scale
Monthly volume — comparative scale, non-linear
Let's do the math on the extra order. On the Growth plan, every 100 orders above the 2,500 included cost $20: twenty cents on the dollar per order. In Omniwallet, the extra activity starts at €0.10 and goes down to €0.02 as the volume grows. And in the lower tier the difference is even sharper: going from 500 to 501 orders takes you from $49 to $199, four times more for a difference of one order.
We acknowledge the parts where they tie: points for purchases and actions, referrals, store credit and coupons, program analytics dashboard, and a setup process that takes minutes. The interesting part starts right after.
From the 39 € plan, with real-time balance and tier updates, push to the lock screen, and QR and NFC identification at checkout. The wallet pass does not appear in any of Smile.io's plans.
Direct channel to the phoneShopify, WooCommerce, PrestaShop, Magento 2, and BigCommerce, plus Spanish POS and ERPs like Ágora, Stockagile, a3innuva, and stm, with physical store management. Smile.io works on Shopify and BigCommerce.
Multi-platform and local POSTiers with multipliers, points expiration with exceptions per tier, and blocked points with delayed activation. In Smile.io VIP tiers and points expiration appear starting from the Growth plan.
Without upgrading plansREST API, webhooks, and keys with configurable scopes on all plans, including the free one. In Smile.io API access is listed under the Plus plan, the one for $999 a month.
No tech tollCatalog featuring physical products with stock and SKU, gift cards from major brands, dynamic coupons, and redemption management with statuses and home delivery, published on your own domain. In Smile.io the reward is a discount, free product, or free shipping on the store.
Catalog and logistics includedRFM report with seven segments and AI reading, Commerce report with Pareto, CLV, frequently bought together, dead stock, and at-risk customers, and ROPO attribution of in-store sales to online campaigns. They have predictive analytics for the program: retention, ROI, referrals, and LTV.
RFM · Pareto · ROPOWelcome messages and points addition/deduction via WhatsApp, with delivery tracking, plus transactional email with your server and templates. Without having to pay for a separate messaging tool.
Own channelsVisual node editor with 16 templates, configurable lucky roulettes, Social Points for following you on networks or leaving a Google review, and Strava converting kilometers and elevation into points.
Out-of-the-box loyaltyLoyalty Master is our artificial intelligence agent and lives inside your account. It has access to everything in it —audiences, points program, Loyalty Market, communications, campaigns, channels, and analytics— and turns any of those data points into answers, reports, and actions. Instead of browsing dashboards, you type what you need.
Give me the 30 customers with the highest churn risk and export them to CSV
I have cross-referenced recency, frequency, and value over the last 12 months. They are 30 customers with 18,420 € of accumulated CLV and an average of 147 days without purchasing. 22 are in the At Risk segment and 8 in Hibernating. at-risk-customers.csv
Set up a reactivation campaign for that group with 300 bonus points
Campaign created as a draft: rule returning customer, action add 300 points, and push to wallet card upon accreditation. I have limited it to one execution per customer. Review it and activate it whenever you want. Campaign in draft
Everything on this list was released this year and is already in production. If you saw an Omniwallet demo six months ago, this is what you are missing.
Rule and action engine: nine purchase conditions, point balance, tier or date; and actions for points, product, coupon, email, push, webhook, or segment change. With tier groups so each customer receives only the best reward.
Named audiences that are filled manually or via CSV and are used as triggers or conditions inside workflows. Each segment shows which automations it is participating in.
Eight field types with validations, required flags, uniqueness, and regex, in four languages. With a stable slug to consume them from the API and use them as a segmentation criterion.
Classifies the base into Champions, Loyal, Promising, New, At Risk, Hibernating, and Lost, with mean and median LTV, seasonal heatmap, retention, and churn. Each segment can be exported with one click.
Revenue concentration via Pareto, CLV distribution, frequently bought together, sales velocity changes, dead stock, category affinity, and suggested free shipping threshold.
Nominative sessions per customer, conversion funnel, and automatic detection of the "research online, purchase offline" pattern, attributing those physical revenues to the campaign that originated them.
Points for following your brand on Instagram, TikTok, X, Facebook, and YouTube, or for leaving a Google review. Each network with its own points and URL.
The customer connects their account via OAuth and their kilometers, moving time, and elevation gain are converted into points. With sports challenges, daily limits, and automatic blocking of suspicious activities.
The discount code is generated in your store at the time of redemption, with a fixed amount, percentage, buy X get Y, free shipping, or free product. It refunds points if the customer doesn't use it.
An entry-level price means little if the pieces that truly support a program are two solid tiers higher up. This is what each step unlocks, according to what each platform publishes.
Data taken from their official plan listing as of August 1, 2026.
According to our public pricing
Each line indicates the minimum plan that includes it, and all of them have their price on the web.
There are two different questions: what platforms can the program work with, and how many active connections does your plan allow. In Smile.io the second has a number; in Omniwallet, it doesn't.
The practical consequence: if tomorrow you open a physical store with Ágora at checkout or migrate to WooCommerce, with us it's a plugin and with them there is no path forward. And if what you want is to push your program data to your own system, with us the API is included in the 39 € plan and with them in the $999 one.
Both platforms publish their prices, so there are no estimates here: these are their tiers and their overage fees per extra order, applied to three store sizes.
Any operation that adds or subtracts points: a purchase, a redemption, birthday points, a review, a roulette spin. As a reference, your total activities roughly equal your monthly orders multiplied by 1.3. Smile.io bills directly based on store orders.
Omniwallet prices in euros, excluding VAT. Smile.io publishes theirs in dollars; we don't apply a conversion to avoid introducing an exchange rate that varies every day.
See plans and pricing calculator
Comparison with what Smile.io publishes today in its official plan and feature sheet.
| Feature | Omniwallet |
smile.Smile.io |
|---|---|---|
| Customer Channel | ||
| Pass in Apple Wallet and Google Wallet | from Starter, 39 € | |
| Push to mobile lock screen | unlimited | |
| Proximity push notification near store | ||
| Checkout identification via QR and NFC | Via Shopify POS | |
| Automated WhatsApp for welcome and points | ||
| Transactional email with your own SMTP | Customizable program emails | |
| Program page on the store | plugin on any platform | from Growth |
| Loyalty Program | ||
| Points for purchase and actions | ||
| Referral program | ||
| VIP tiers with multiplier | from Plus, 199 € | From Growth, 199 $ |
| Points expiration | with exceptions by tier, from the first plan | From Growth, 199 $ |
| Blocked points with delayed activation | ||
| Digital stamps | ||
| Cashback | ||
| Multi-brand and multi-program | ||
| Social Points: social media and Google reviews | 6 channels | |
| Points for sports activities (Strava) | ||
| OmniCodex: unique code validation in FMCG | ||
| Automation and AI | ||
| Visual workflows with conditions, loops, and calculations | unlimited · 16 templates | |
| Campaign engine with rules and actions | Bonus points events from Growth | |
| Gamification: lucky roulettes with configurable prizes | ||
| AI assistant that acts on the account | Loyalty Master Plus and Advanced | |
| On-demand reports requested in natural language | ||
| Rewards Catalog | ||
| Physical rewards with stock, SKU, and attributes | Free product as reward | |
| Gift cards from major brands | ||
| Coupons and store credit as rewards | ||
| Dynamic coupons generated in ecommerce | beta · 4 platforms | Shopify discounts |
| Redemption management with statuses and home delivery | ||
| Public catalog with custom domain | ||
| Analytics and Data | ||
| Program analytics dashboard | 7 reports on all plans | |
| RFM Report with 7 segments and AI reading | ||
| Commerce Report: Pareto, CLV, frequently bought together | ||
| Journeys and ROPO attribution | ||
| CDP with unified online and in-store profile | ||
| Custom extra fields with validations | 8 field types | |
| Reusable audience segments in automations | ||
| Platforms and integrations | ||
| Shopify and Shopify Plus | ||
| BigCommerce | ||
| WooCommerce, PrestaShop, and Magento 2 | ||
| Spanish POS and ERPs (Ágora, Stockagile, a3innuva, stm) | ||
| Simultaneous active integrations | No limit | 0 on Free · 2 on Starter unlimited from Growth |
| API Access | all plans, including the free one | Only in Plus, 999 $ |
| Business model | ||
| Permanent free plan | 100 activities with everything in Advanced | 200 orders, points and referrals |
| Cost of the extra operation | 0.10 € → 0.02 € per activity | 0.20 $ per order in Growth 0.05 $ in Plus |
| The per-unit price drops as you grow | 5 decreasing tiers | Only when upgrading plans |
| Unlimited dashboard users | with roles | No public data |
Smile.io has been doing it well for ten years and has thousands of brands behind it. If your use case is in the left column, we'll save you the demo.
Set up the entire program for free, with the wallet card, the API, and all the features of the Advanced plan from day one. And if you already have a running program, we import your base with their points and distribute the card to all your members via WhatsApp or email without interrupting service.
Smile.io data taken from their official plan and features sheet on August 1, 2026: Free up to 200 orders, Starter $49 up to 500, Growth $199 with 2,500 included and $20 for each additional 100, and Plus $999 with 7,500 included and $5 for each additional 100.
Smile.io publishes its prices in dollars. Omniwallet prices are in euros, excluding VAT.
If you spot anything outdated or incorrect, write to us and we'll fix it.
