Verified data · August 1, 2026
Loyoly has a calculator on their website with five steps: you choose modules, choose front end, state how many members you have... and on the last step you leave your name, your company email, and accept terms so they can send you the price. At no point does a figure appear on screen. Ours does.
Both platforms have a calculator. The difference is where it ends: one returns an amount on screen and the other returns a contact form. This is the same journey on both.
Swipe to see the full journey
Comparative journey until knowing the amount
And there is a detail in step three. Their calculator asks how many members you have or expect to have, with a slider that goes up to half a million. That is, the price goes up with the size of your database, which is exactly what a loyalty program is supposed to grow. In Omniwallet that meter doesn't exist: you only get billed for the activity that adds or subtracts points, so a dormant member costs nothing.
We acknowledge the parts where they tie: points, tiers, member card, coupons and vouchers, rewards catalog, and a back office that manages marketing without relying on IT. The interesting part starts right after.
The customer adds it with a tap and carries it in the app their phone already has from the factory, with balance and tier updating automatically. In Loyoly, the member card lives inside their front end: browser, SDK inside your app, or a white-label app you have to install.
Native pass vs web or appThe notification comes from the pass itself, so it arrives without the customer having to install any app or grant additional permissions, and it can be triggered when approaching a store. Without a proprietary front end getting in the way.
No prior installationPublished plans from 0 to 399 € and the cent per extra operation also published, with an open calculator. You can take a fixed budget to your board without having talked to any sales rep or leaving a corporate email.
Open pricingWe bill for activities that add or subtract points, not for registered people. You can acquire as much as you want without watching the bill. Their calculator, however, asks for the number of members as one of the three pricing factors.
Acquiring doesn't penalizeYou sign up for free, connect your ecommerce or your POS with a pre-built connector, and distribute the card to your entire base via WhatsApp, email, or in-store QR. Loyoly estimates their implementation at ten weeks, which is already fast for the enterprise world.
Weeks of differenceRFM report with seven segments and AI reading, Commerce report with Pareto, CLV, frequently bought together, dead stock, and at-risk customers, and ROPO attribution of in-store sales to online campaigns.
RFM · Pareto · ROPOWelcome messages and points addition/deduction via WhatsApp, with delivery tracking, plus transactional email with your server and your templates. Without having to pay for a separate messaging tool.
Own channelsSocial Points hands out points for following you on Instagram, TikTok, X, Facebook, or YouTube, and for leaving a Google review. Strava integration turns kilometers, minutes, and elevation into points, with sports challenges and anti-fraud blocking.
Out-of-the-box loyaltyLoyalty Master is our artificial intelligence agent and lives inside your account. It has access to everything in it —audiences, points program, Loyalty Market, communications, campaigns, channels, and analytics— and turns any of those data points into answers, reports, and actions. Instead of browsing dashboards, you type what you need.
Give me the 30 customers with the highest churn risk and export them to CSV
I have cross-referenced recency, frequency, and value over the last 12 months. They are 30 customers with 18,420 € of accumulated CLV and an average of 147 days without purchasing. 22 are in the At Risk segment and 8 in Hibernating. at-risk-customers.csv
Set up a reactivation campaign for that group with 300 bonus points
Campaign created as a draft: rule returning customer, action add 300 points, and push to wallet card upon accreditation. I have limited it to one execution per customer. Review it and activate it whenever you want. Campaign in draft
Everything on this list was released this year and is already in production, inside the plan, and with a known price. If you saw an Omniwallet demo six months ago, this is what you are missing.
Rule and action engine: nine purchase conditions, point balance, tier or date; and actions for points, product, coupon, email, push, webhook, or segment change. With tier groups so each customer receives only the best reward.
Named audiences that are filled manually or via CSV and are used as triggers or conditions inside workflows. Each segment shows which automations it is participating in.
Eight field types with validations, required flags, uniqueness, and regex, in four languages. With a stable slug to consume them from the API and use them as a segmentation criterion.
Classifies the base into Champions, Loyal, Promising, New, At Risk, Hibernating, and Lost, with mean and median LTV, seasonal heatmap, retention, and churn. Each segment can be exported with one click.
Revenue concentration via Pareto, CLV distribution, frequently bought together, sales velocity changes, dead stock, category affinity, and suggested free shipping threshold.
Nominative sessions per customer, conversion funnel, and automatic detection of the "research online, purchase offline" pattern, attributing those physical revenues to the campaign that originated them.
Points for following your brand on Instagram, TikTok, X, Facebook, and YouTube, or for leaving a Google review. Each network with its own points and URL.
The customer connects their account via OAuth and their kilometers, moving time, and elevation gain are converted into points. With sports challenges, daily limits, and automatic blocking of suspicious activities.
The discount code is generated in your store at the time of redemption, with a fixed amount, percentage, buy X get Y, free shipping, or free product. It refunds points if the customer doesn't use it.
Both programs hand out the same points. What changes the outcome is where the member card ends up: in something the customer has to open, or in something they carry around without thinking about it.
Proprietary front end
Their calculator asks you to choose a front end in step two, and these are the three options.
The wallet the phone already has
Apple and Google install a wallet from the factory on every phone. There is nothing to build and nothing to download.
NeoDay connects to your POS, your ERP, and your CRM as part of the implementation project. We start from a catalog of connectors that are activated from the dashboard on the same day, with no limit on how many you use at once.
The practical consequence is about the timeline. If your store runs on PrestaShop and your checkout uses Ágora, with us it's two plugins and one afternoon; with them, it falls into the project scope and the ten-week schedule.
We are not going to estimate what NeoDay costs, because they do not publish any figures and any number we put here would be made up. What we can do is show ours, calculated with the public rate and without negotiating anything.
Any operation that adds or subtracts points: a purchase, a redemption, birthday points, a review, a roulette spin. As a reference, your total activities roughly equal your monthly orders multiplied by 1.3. Registered members are not factored in: you only get billed for what moves.
Omniwallet prices are in euros, excluding VAT. NeoDay does not publish rates: its calculator delivers the result by email after you provide contact details.
See plans and pricing calculator
Comparison with what NeoDay documents today on its website, its pricing calculator, and its product pages.
| Feature | Omniwallet |
NeoDay |
|---|---|---|
| Wallet card and customer channel | ||
| Pass in Apple Wallet and Google Wallet | from Starter, 39 € | Card inside their web or app |
| Balance and tier updated without opening anything | Requires entering the front end | |
| Push to lock screen without installed app | unlimited | Depends on their app and permission |
| Proximity push notification near store | No public data | |
| Checkout identification via QR | ||
| Checkout identification via NFC | No public data | |
| Automated WhatsApp for welcome and points | No public data | |
| Transactional email with your own SMTP | No public data | |
| Proprietary front end to develop and maintain | Not needed | Web, SDK, or white-label app |
| Loyalty Program | ||
| Points for purchase and configurable rules | ||
| VIP tiers with multiplier | unlimited, with inactivity downgrade | |
| Referral program | ||
| Digital stamps | ||
| Points expiration with exceptions by tier | No public data | |
| Blocked points with delayed activation | No public data | |
| Configurable lucky roulettes | ||
| Social Points: social media and Google reviews | 6 channels | |
| Points for sports activities (Strava) | ||
| OmniCodex: unique code validation in FMCG | ||
| Automation and AI | ||
| Visual workflows with conditions, loops, and calculations | unlimited · 16 templates | Campaign engine with no node editor |
| Campaign engine with rules and actions | ||
| AI assistant that acts on the account | Loyalty Master Plus & Advanced | Personalization AI, no assistant |
| On-demand reports requested in natural language | ||
| Campaign and workflow creation via conversation | ||
| Rewards Catalog | ||
| Physical rewards with stock, SKU, and attributes | ||
| Gift cards from major brands | No public data | |
| Coupons and vouchers as rewards | ||
| Dynamic coupons generated in ecommerce | beta · 4 platforms | No public data |
| Redemption management with statuses and home delivery | No public data | |
| Public catalog with custom domain | Inside their front end | |
| Analytics and Data | ||
| Program analytics and KPIs | 7 reports | |
| RFM Report with 7 segments and AI reading | ||
| Commerce Report: Pareto, CLV, frequently bought together | ||
| Journeys and ROPO attribution | ||
| CDP with unified online and in-store profile | Program member profile | |
| Custom extra fields with validations | 8 field types | No public data |
| Reusable audience segments in automations | No public data | |
| Platforms and integrations | ||
| Ecommerce connectors ready from the dashboard | Shopify, Woo, Presta, Magento, BigCommerce | Inside the integration project |
| Spanish POS and ERPs (Ágora, Stockagile, a3innuva, stm) | ||
| Simultaneous active integrations | No limit | According to contract scope |
| REST API and webhooks | API and SDK | |
| Business model and launch | ||
| Published price on the website | plans and cent per operation | email quote after form |
| See the amount without leaving contact details | ||
| Permanent free plan | 100 activities a month | |
| Billing without counting registered members | number of members is part of calculation | |
| Time to go-live | Days | 10 weeks |
| Self-service signup and setup | no prior sales process | Demo and implementation project |
Our entire pricing is on the website and the free plan lets you build the whole program before spending a single euro. And if you already have a running program, we import your base with their points, connect your POS, and distribute the card to all your members via WhatsApp or email without interrupting service.
NeoDay data taken from neoday.com on August 1, 2026, primarily from their pricing calculator, product pages, and blog.
NeoDay does not publish rates: the amount is delivered by email after completing their calculator form. The ten-week timeframe is what the company itself indicates for its implementation. Omniwallet prices exclude VAT.
If you spot anything outdated or incorrect, write to us and we'll fix it.
