Verified data · August 1, 2026
In Loyoly, the Apple and Google Wallet card with its push notifications is a separate block from the pricing: it appears at the bottom of their pricing page, with no price tag, just a button to talk to sales. In Omniwallet, it's included in the 39 € plan, and it's not the only thing over there that has a meter running.
Both platforms publish their pricing for the 0 to 500 monthly orders tier, so the comparison is direct. This is what each plan costs in that tier, and where the wallet card fits in each case.
Swipe to see the full scale
Monthly plan fee — comparative scale, non-linear
And note the currency detail. Loyoly publishes its prices in pounds and excluding taxes, so their 99 £ weighs more on your budget than our 99 € —and their entry-level plan only includes two integrations and a single automation flow—. On top of that, you have to add the wallet card, which appears in their pricing as an independent block without a set price. Our 39 € plan already includes it, with unlimited push notifications and no cap on integrations.
We acknowledge the parts where they tie: points, VIP tiers, referrals, points expiration, program page, and anti-fraud protection. The interesting part starts right after.
Apple Wallet and Google Wallet starting at 39 €, with real-time balance and tier updates, push to the lock screen, and QR/NFC identification at checkout. In Loyoly, the Wallet Card is an add-on to the rate, with no published price.
Included vs add-onShopify, WooCommerce, PrestaShop, Magento 2, and BigCommerce, plus Spanish POS and ERPs like Ágora, Stockagile, a3innuva, and stm. Loyoly works on Shopify and PrestaShop; outside of that, there is no program.
Multi-platform and local POSUnlimited visual workflows with conditions, loops, calculations, and transaction queries, with 16 ready-to-use templates. In Loyoly, flows are counted by plan: one in Lite, three in Premium, and five in Enterprise.
Unlimited vs 1, 3, or 5Welcome messages and points addition/deduction via WhatsApp, with delivery tracking, plus transactional email with your server and templates. Without having to pay for a separate messaging tool.
Own channelsCatalog featuring physical products with stock, SKU, and attributes, gift cards from major brands, dynamic coupons, and redemption management with statuses and home delivery, published on your own domain.
Catalog and logistics includedRFM report with seven segments and AI reading, Commerce report with Pareto, CLV, frequently bought together, dead stock, and at-risk customers, and ROPO attribution of in-store sales to online campaigns.
RFM · Pareto · ROPOConfigurable lucky roulettes with prizes, periods, and limits per user, accessible directly from the pass. Plus, Strava integration, which turns kilometers, minutes, and elevation into points with sports challenges and anti-fraud blocking.
Out-of-the-box engagementThe Freemium plan gives you 100 activities a month, forever, with all the features of the Advanced plan. You can build the entire program and show it to your team before paying anything. Loyoly offers a seven-day trial.
No ticking clockLoyalty Master is our artificial intelligence agent and lives inside your account. It has access to everything in it —audiences, points program, Loyalty Market, communications, campaigns, channels, and analytics— and turns any of those data points into answers, reports, and actions. Instead of browsing dashboards, you type what you need. Loyale currently offers no equivalent assistant.
Give me the 30 customers with the highest churn risk and export them to CSV
I have cross-referenced recency, frequency, and value over the last 12 months. They are 30 customers with 18,420 € of accumulated CLV and an average of 147 days without purchasing. 22 are in the At Risk segment and 8 in Hibernating. at-risk-customers.csv
Set up a reactivation campaign for that group with 300 bonus points
Campaign created as a draft: rule returning customer, action add 300 points, and push to wallet card upon accreditation. I have limited it to one execution per customer. Review it and activate it whenever you want. Campaign in draft
Everything on this list was released this year and is already in production, inside the plan, without add-ons. If you saw an Omniwallet demo six months ago, this is what you are missing.
Rule and action engine: nine purchase conditions, point balance, tier or date; and actions for points, product, coupon, email, push, webhook, or segment change. With tier groups so each customer receives only the best reward.
Named audiences that are filled manually or via CSV and are used as triggers or conditions inside workflows. Each segment shows which automations it is participating in.
Eight field types with validations, required flags, uniqueness, and regex, in four languages. With a stable slug to consume them from the API and use them as a segmentation criterion.
Classifies the base into Champions, Loyal, Promising, New, At Risk, Hibernating, and Lost, with mean and median LTV, seasonal heatmap, retention, and churn. Each segment can be exported with one click. Not available in Loyoly.
Revenue concentration via Pareto, CLV distribution, frequently bought together, sales velocity changes, dead stock, category affinity, and suggested free shipping threshold. Not available in Loyoly.
Nominative sessions per customer, conversion funnel, and automatic detection of the "research online, purchase offline" pattern, attributing those physical revenues to the campaign that originated them. Not available in Loyoly.
Points for following your brand on Instagram, TikTok, X, Facebook, and YouTube, or for leaving a Google review. Each network with its own points and URL. Not available in Loyoly.
The customer connects their account via OAuth and their kilometers, moving time, and elevation gain are converted into points. With sports challenges, daily limits, and automatic blocking of suspicious activities. Not available in Loyoly.
The discount code is generated in your store at the time of redemption, with a fixed amount, percentage, buy X get Y, free shipping, or free product. It refunds points if the customer doesn't use it.
A cheap plan stops being cheap when every piece you need is strictly capped. This is what each platform's entry-level plan includes, according to the feature tables they both publish.
Lite Plan · 99 £
According to their feature table by plan, as of August 1, 2026.
Starter Plan · 39 €
And above that, Plus and Advanced with published prices and the same logic.
A loyalty program is only as good as its connections to the place where the sale happens: the ecommerce platform and the store checkout. Here is what each platform covers natively.
The practical consequence: if tomorrow you open a physical store with an Ágora POS, or buy a brand that sells on WooCommerce, with us it's a plugin and with them there's no path forward. And on their entry plan, even if the connector existed, you could only have two active integrations at once.
Our pricing is published down to the cent per extra operation. Theirs is published by order tiers, and always adding the Wallet Card separately, which has no listed price. These are the numbers that can be put on the table.
Any operation that adds or subtracts points: a purchase, a redemption, birthday points, a review, a roulette spin. As a reference, your total activities roughly equal your monthly orders multiplied by 1.3. Registered members are not billed: you only get billed for what moves.
Omniwallet prices are in euros, excluding VAT. Loyoly publishes theirs in pounds, excluding taxes, and their rates vary by order volume using a slider on their page.
See plans and pricing calculator
Comparison with what Loyoly documents today on their pricing page and in their feature-by-plan table.
| Feature | Omniwallet |
Loyoly |
|---|---|---|
| Wallet card and customer channel | ||
| Card in Apple Wallet and Google Wallet included in the plan | from Starter, 39 € | Add-on to the rate with no published price |
| Push to lock screen | unlimited | With the Wallet Card add-on |
| Proximity push notification near store | With the Wallet Card add-on | |
| Checkout identification via QR and NFC | With the Wallet Card add-on | |
| Automated WhatsApp for welcome and points | WhatsApp only for referral link | |
| Transactional email with your own SMTP | transactional program emails | |
| Loyalty Program | ||
| Points for purchase and configurable rules | ||
| VIP tiers with multiplier | unlimited, with inactivity downgrade | |
| Referral program | ||
| Points expiration with exceptions by tier | Expiration without documented exceptions | |
| Blocked points with delayed activation | No public data | |
| Digital stamps | No public data | |
| Cashback and store credit | from Plus | from Premium |
| Multi-brand and multi-program | No public data | |
| Social Points: social media and Google reviews | 6 channels | No public data |
| Points for sports activities (Strava) | ||
| OmniCodex: unique code validation in FMCG | ||
| Automation and AI | ||
| Automation flows included | Unlimited | 1 in Lite · 3 in Premium 5 in Enterprise |
| Visual editor with conditions, loops, and calculations | 16 templates | Trigger-based scenarios |
| Campaign engine with rules and actions | Within the flows limit | |
| Gamification: lucky roulettes with configurable prizes | ||
| AI assistant that acts on the account | Loyalty Master Plus & Advanced | |
| Rewards Catalog | ||
| Physical rewards with stock, SKU, and attributes | Product reward from Premium | |
| Gift cards from major brands | ||
| Coupons and discount codes as rewards | ||
| Dynamic coupons generated in ecommerce | beta · 4 platforms | No public data |
| Redemption management with statuses and home delivery | ||
| Public catalog with custom domain | Program page on the store | |
| Analytics and Data | ||
| Program reports in the entry plan | 7 full reports | Basic version in Lite |
| RFM Report with 7 segments and AI reading | ||
| Commerce Report: Pareto, CLV, frequently bought together | ||
| Journeys and ROPO attribution | ||
| CDP with unified online and in-store profile | Program member profile | |
| Custom extra fields with validations | 8 field types | No public data |
| Reusable audience segments in automations | No public data | |
| Platforms and integrations | ||
| Shopify | ||
| PrestaShop | ||
| WooCommerce, Magento 2, and BigCommerce | ||
| Spanish POS and ERPs (Ágora, Stockagile, a3innuva, stm) | ||
| Simultaneous active integrations | No limit | 2 in Lite unlimited from Premium |
| REST API and webhooks | ||
| Business model | ||
| Permanent free plan | 100 activities a month | 7-day trial |
| Published price of the entry plan | 39 € with wallet included | 99 £ wallet not included |
| Published cost per extra operation | 0.10 € → 0.02 € | Pricing by order tiers |
| Billing with no cap on registered members | by orders | |
| Unlimited dashboard users | with roles | No public data |
Loyoly and Omniwallet solve different things. If your use case is in the left column, we'll save you the demo.
Set up the entire program without paying anything, with all the features of the Advanced plan. And if you prefer us to run the numbers with your real member base and orders, let's book a demo.
Loyoly data taken from loyoly.io on August 1, 2026, primarily from their pricing page and their feature-by-plan table.
Loyoly publishes its prices in pounds, excluding taxes, with a variable rate by order tiers using a slider on their page. Omniwallet prices are in euros, excluding VAT.
If you spot anything outdated or incorrect, write to us and we'll fix it.
