Verified data · August 1, 2026
No feature compensates for twelve months without a program. This is the same timeline for both platforms: from the moment the decision is made until the first customer earns points.
Swipe to see the full timeline
Comparative timeline, non-linear scale
Why the difference is so big. It's not that Loyal Guru is slow: it's that their model is designed for retailers in a hundred countries, which forces an RFP process, an annual contract, and custom integration with the client's ERP and POS. Omniwallet starts with pre-built connectors, published pricing, and a free plan that lets you start today without talking to anyone. If your project fits those connectors, you spend that one-year difference operating the program instead of building it.
We acknowledge the parts where they tie, which is a lot: points, tiers, cashback, gamification, CDP, campaign engine, retail analytics, and AI assistant. The interesting part is the rest.
The customer adds their card with a tap, without downloading anything or creating a password, and sees their balance and tier updated in real-time. Loyal Guru solves the front-end with a white-label app and website via SDK, which the customer does have to install or visit.
Native pass vs custom appThe notification comes from the pass itself, so it arrives even if the customer has no app installed, and can be triggered when approaching a store. Loyal Guru sends push, SMS, and email natively, but their push requires the app and notification permissions.
No prior installationCatalog featuring physical products with stock and SKU, gift cards from major brands, dynamic coupons, and redemption management with statuses and home delivery, published on your own domain. Loyal Guru focuses on discounts, cashback, and cart promotions.
Catalog and logistics includedCross-references the web sessions of each identified customer with their in-store purchases to know which physical sale comes from which online campaign. That ROAS is not reported by Meta or Google, and it doesn't appear in Loyal Guru's proposal.
Online → storeShopify, WooCommerce, PrestaShop, Magento 2, BigCommerce, Ágora, Stockagile, a3innuva, stm ERP and eight more, ready from the dashboard. Loyal Guru connects to almost anything, but through API, SDK, and ETL: it's integration work, not a switch.
18 native connectorsPrices are on the website, there's a calculator, and you can set up the entire program for free up to 100 activities per month. With Loyal Guru, the price is known at the end of a sales process and is signed for a year.
No RFP needed to know the costSocial Points gives points for following you on Instagram, TikTok, X, Facebook, or YouTube, and for leaving a Google review. The Strava integration turns kilometers, minutes, and elevation into points, with sports challenges and anti-fraud.
Out-of-the-box loyaltyVisual workflows with conditions, loops, calculations, and transaction queries, plus custom fields and segments, all from the dashboard. In a Loyal Guru enterprise rollout, it is usual to have an internal technical team to get the most out of it.
No dedicated technical teamLoyal Guru has its GenAI layer and does very similar things: creating campaigns via prompt, pulling reports by asking, and generating campaign images. We are not selling a non-existent advantage here. Loyalty Master is our artificial intelligence agent, it lives inside your account, has access to everything in it, and turns any data into answers, reports, and actions. The real difference is where it sits: in a 199 €/month plan with published pricing, not locked inside an enterprise contract.
Give me the 30 customers with the highest churn risk and export them to CSV
I have cross-referenced recency, frequency, and value over the last 12 months. They are 30 customers with 18,420 € of accumulated CLV and an average of 147 days without purchasing. 22 are in the At Risk segment and 8 in Hibernating. at-risk-customers.csv
Set up a reactivation campaign for that group with 300 bonus points
Campaign created as a draft: rule returning customer, action add 300 points, and push to wallet card upon accreditation. I have limited it to one execution per customer. Review it and activate it whenever you want. Campaign in draft
Everything on this list was released this year and is already in production. If you saw an Omniwallet demo six months ago, this is what you are missing.
Rule and action engine: nine purchase conditions, point balance, tier or date; and actions for points, product, coupon, email, push, webhook, or segment change. With tier groups so each customer receives only the best reward.
Named audiences that are filled manually or via CSV and are used as triggers or conditions inside workflows. Each segment shows which automations it is participating in.
Eight field types with validations, required flags, uniqueness, and regex, in four languages. With a stable slug to consume them from the API and use them as a segmentation criterion.
Classifies the base into Champions, Loyal, Promising, New, At Risk, Hibernating, and Lost, with mean and median LTV, seasonal heatmap, retention, and churn. Each segment can be exported with one click.
Revenue concentration via Pareto, CLV distribution, frequently bought together, sales velocity changes, dead stock, category affinity, and suggested free shipping threshold.
Nominative sessions per customer, conversion funnel, and automatic detection of the "research online, purchase offline" pattern, attributing those physical revenues to the campaign that originated them. Does not appear in Loyal Guru's proposal.
Points for following your brand on Instagram, TikTok, X, Facebook, and YouTube, or for leaving a Google review. Each network with its own points and URL. Does not appear in Loyal Guru's proposal.
The customer connects their account via OAuth and their kilometers, moving time, and elevation gain are converted into points. With sports challenges, daily limits, and automatic blocking of suspicious activities. Does not appear in Loyal Guru's proposal.
The discount code is generated in your store at the time of redemption, with a fixed amount, percentage, buy X get Y, free shipping, or free product. It refunds points if the customer doesn't use it.
Both programs hand out the same points. The difference lies in how many things the customer has to do before taking advantage of them, and what it takes for a notification to reach them.
White-label front-end
Loyal Guru delivers a white-label app and web suite that the brand integrates into its properties using an SDK.
Pass in the native wallet
Omniwallet uses the app that Apple and Google already pre-install on every phone: there is nothing to deploy and nothing to download.
Loyal Guru has an excellent open architecture: high-performance API, SDK, file ETL, webhooks, and direct SQL access. With that, it connects to anything. What it does not publish is a catalog of ready-to-activate connectors from the dashboard.
The honest read: if your data team wants to query raw data via SQL or write their own integrations, Loyal Guru goes further than we do. If what you want is to connect your PrestaShop and your Ágora POS this week without opening a project, we already have it done.
We are not going to invent what Loyal Guru costs: they don't publish it and any number we put here would be a guess. What we can do is show ours, calculated using public rates without negotiating anything.
Any operation that adds or subtracts points: a purchase, a redemption, birthday points, a review, a roulette spin. As a reference, your total activities roughly equal your monthly orders multiplied by 1.3.
Prices exclude VAT. Above 150,000 activities per month, we provide custom pricing.
See plans and pricing calculator
Comparison based on what Loyal Guru documents today on their website. When they win, we say so. When there is no public information, we say that too.
| Feature | Omniwallet |
Loyal Guru |
|---|---|---|
| Customer Channel | ||
| Pass in Apple Wallet and Google Wallet | white-label app and web | |
| Balance and tier updated on the pass itself | In their front-end | |
| Push to lock screen without installed app | push via their app | |
| Proximity push notification near store | No public data | |
| Native email from the platform | own SMTP | |
| Native SMS from the platform | ||
| Automated WhatsApp for welcome and points | No public data | |
| Checkout identification via QR and NFC | ||
| White-label mobile app | optional, wrapped Loyalty Market | plug-and-play web & mobile suite |
| Loyalty Engine | ||
| Points, tiers, and cashback | ||
| Referral program | from Plus plan | |
| Digital stamps | No public data | |
| Points expiration with exceptions by tier | No public data | |
| Blocked points with delayed activation | No public data | |
| Social Points: social media and Google reviews | 6 channels | |
| Points for sports activities (Strava) | ||
| OmniCodex: unique code validation in FMCG | ||
| Automation and AI | ||
| Visual workflows with conditions, loops, and calculations | 16 templates | Rules engine with tech config |
| Campaign engine with rules and actions | ||
| Gamification: roulettes, challenges, and instant wins | ||
| Gamification accessible from pass without opening an app | ||
| Natural language AI assistant | Loyalty Master Plus & Advanced | AI Loyalty Operations |
| Campaign and workflow creation via conversation | ||
| On-demand reports requested in natural language | ||
| AI campaign image generation | ||
| Rewards Catalog | ||
| Physical rewards with stock, SKU, and attributes | No public data | |
| Gift cards from major brands | No public data | |
| Dynamic coupons generated in ecommerce | beta · 4 platforms | promotional engine |
| Redemption management with statuses and home delivery | No public data | |
| Public catalog with custom domain | In their white-label front-end | |
| Analytics and Data | ||
| CDP with unified online and in-store profile | ||
| Reusable audience segments | drag-and-drop engine | |
| Custom extra fields with validations | 8 field types | entity modeling |
| RFM Report with 7 segments and AI reading | retail analytics | |
| Commerce Report: Pareto, CLV, frequently bought together | product and category dashboards | |
| Journeys: customer sessions and conversion funnel | No public data | |
| ROPO attribution of in-store sales to online campaigns | No public data | |
| Exportable transaction history | ||
| Access Model | ||
| Published pricing and calculator | ||
| Permanent free plan | 100 activities a month | |
| Monthly contract with no lock-in | Custom Enterprise | Annual contract |
| Setup cost | 0 € with native connector | Integration project |
| Time to go-live | 1–2 weeks | 6–12 months |
| Operates without a dedicated tech team | In-house team recommended | |
| Where Loyal Guru goes further | ||
| Promotional engine on the cart and at SKU level in real time at the POS | Via workflows and ERP | sub-second latency |
| Loyalty Ledgers: Program P&L by store, brand, or SKU | Program reports | |
| Control groups to measure the real uplift of a campaign | ||
| Multi-country and multi-currency with local data residency | Multi-brand and multi-program | over 100 countries |
| Household grouping and account hierarchies | ||
| Vendor and brand-funded campaigns | ||
| Customer attributes calculated with SQL or AI models | churn propensity, discount sensitivity | |
| 1-to-1 personalization of offers with budget optimization | ||
| Direct SQL access to raw data | ||
| ISO 27001 and SOC 2 certification | servers in Madrid · GDPR | |
| Uptime SLA | 99.90 % | 99.95 % |
Loyal Guru solves the front-end with a very complete white-label suite, and it is a good solution if the brand wants its own app as the center of the program. We start from the opposite side: the pass in the native wallet covers 90% of use cases without asking anything of the customer.
When the brand does want to be in the App Store, our Loyalty Market —where the customer checks their balance, browses the rewards catalog, participates in roulettes, and manages redemptions— is wrapped into a native app for iOS and Android without changing anything on the platform.
The app exists for brands that want that presence in the store. But the program works just as well, and with less friction, without it.
Loyal Guru data taken from loyal.guru on August 1, 2026. Loyal Guru does not publish rates, so no pricing of theirs is estimated on this page.
Enterprise implementation timelines are an estimate based on comparable projects, not a figure published by the vendor. Omniwallet prices exclude VAT.
If you spot anything outdated or incorrect, write to us and we'll fix it.
