Use Case
Celebrate your customers on their special day with personalized rewards that generate engagement and loyalty
OmniWallet performs these actions completely automatically when a user's birthday arrives
On the exact birthday date, the system automatically grants gift points to the user. You decide how many points to give based on the value you want to assign to this special date.
Tip: Calculate the gift based on the average ticket. If your average ticket is €50, a €10 voucher (20%) is generous but ensures conversion.
The user receives a congratulatory email in their inbox. The message can include their name, the gifted points, a special discount code, and a direct link to redeem their gift.
Tip: Add urgency: "Valid for 30 days" increases the usage rate.
As a special reward, the user automatically moves up to the next level of your loyalty program. This upgrade can be permanent or temporary (e.g., for 1 month).
Tip: The temporary upgrade works best to motivate more purchases and "earn" the level.
The user receives access to an exclusive birthday wheel with special prizes. This wheel is only available once a year, on their birthday, creating a unique experience.
Tip: Ensure they ALWAYS win something good. It's their birthday, it should be memorable.
Completely automatic system that runs without manual intervention
OmniWallet has the birth date data of each user. A daily cronjob (runs at 00:00h) checks which users have a birthday that day.
The system automatically adds the configured points to the user's account. These points appear immediately in their balance and can be redeemed right away.
If configured, the system upgrades the user to the next level. If temporary, a task is scheduled to revert the level after the set period.
The special birthday wheel is enabled for that user. The wheel will be available for 24-48 hours (configurable) before automatically deactivating.
The congratulatory email is triggered through your email marketing platform (Brevo, Klaviyo, etc.). The email includes the gifted points and access to the wheel.
If the user has the digital card installed, they receive a push notification on their mobile: "🎉 Happy Birthday! You have a gift waiting for you"
The system logs all actions: points granted, emails opened, wheels spun, gift conversion into purchases. Everything is measurable to optimize the campaign.
Psychological principles that turn birthdays into a golden opportunity
When a brand gives you a gift on your birthday, it activates the principle of reciprocity. The customer feels the subconscious need to "reciprocate" the gesture, usually with a purchase.
Birthday is a special day filled with positive emotions. Associating your brand with that moment creates a stronger emotional bond than any generic discount.
Receiving a gift "just for you" on "your special day" makes the customer feel unique and valued. It's not a mass discount, it's personal.
Birthdays create a natural buying window. People are more inclined to "treat themselves" on their birthday, increasing the likelihood of conversion.
Users often share their birthday gifts on social media ("Look what [Brand] gave me"), generating free organic advertising.
Even inactive customers respond to birthday messages. It's a guaranteed annual opportunity to reconnect with users who stopped buying.
Adapt the birthday campaign to your sector
500 points + 20% extra discount on birthday purchase + wheel with accessory gifts
Free dessert or starter + 2x1 on next visit during birthday month + temporary VIP upgrade
Free express treatment + 30% discount on product pack + service upgrade on birthday appointment
1 month free premium classes + personalized PT session + unlimited access during birthday week
€10 on minimum €50 purchase + free favorite product + x3 points during birthday month
Free room upgrade + late checkout + welcome drink + 25% discount on reservation during birthday month
Free short course + 40% discount on premium course + 1 month VIP access with included mentoring
Free favorite drink + gift muffin + 10% discount all month + double points on visits
Average data from clients who implemented automated campaigns
Birthday email open rate
Of users redeem their gift within 7 days
Average ticket on birthday purchases vs regular
Higher purchase probability that month
The cost of the gift (€5-10 average) is more than recovered. 43% redeem and spend an average of €67 additional, generating a return of 6-13x.
28% of users who hadn't purchased in 3+ months buy again after receiving their birthday gift.
Users who receive birthday campaigns have a Net Promoter Score 23 points higher than those who do not.
Implement automated birthday campaigns that generate loyalty and sales
Schedule a DemoOr write to us at info@omniwallet.net
