Brevo
Connect OmniWallet with Brevo to unify your customer data, enrich their profiles, and launch much more relevant and personalized marketing campaigns.
The integration allows all activity generated in your loyalty program —purchases, points, levels, rewards, coupons, interactions, and events— to flow automatically into Brevo, where you can use it to segment audiences, automate communications, and increase purchase frequency.
A complete view of each customer
OmniWallet acts as a central layer of data and loyalty that collects information from all your channels:
- Online store
- Physical store
- Points program
- Digital wallet (Apple Wallet and Google Wallet)
- Events and promotional actions
- Coupons and rewards
- Loyalty interactions
All this information can be synchronized with Brevo to enrich customer profiles and improve the personalization of your campaigns.
Advanced segmentation based on real behavior
Thanks to the integration, you can create dynamic segments using information such as:
- Current points balance
- Loyalty level
- Purchase history
- Purchase frequency
- Inactive customers
- Available coupons
- Participation in promotions
- Recent activity within the program
This allows for building much more relevant campaigns and increasing conversion.
Smarter automations
Use the data generated by OmniWallet within Brevo's workflows to automate actions such as:
- Welcome to the loyalty program
- Reminders for points about to expire
- Level changes
- Unlocked rewards
- Recovery of inactive customers
- Incentives for second purchase
- Celebration of milestones and anniversaries
- Reactivation campaigns
Activate data where it truly generates value
It's not just about storing information. The integration between OmniWallet and Brevo allows you to convert loyalty data into concrete actions that directly impact sales, frequency, and customer value.
Benefits of the integration
- Automatic data synchronization.
- Advanced segmentation based on loyalty.
- Automation of personalized campaigns.
- Better customer knowledge.
- Increased frequency and engagement.
- Consistent omnichannel experience.
- Quick implementation without complex developments.
About Brevo
Brevo is a CRM and marketing automation platform that allows you to manage email marketing, SMS, WhatsApp campaigns, automations, and customer relationships from a single tool. Combined with OmniWallet, it becomes a powerful solution to activate loyalty strategies based on real behavioral data.
