BigCommerce

The integration between BigCommerce and Omniwallet allows transforming eCommerce into an active loyalty channel, where every purchase, every customer, and every interaction generates value within a fully integrated loyalty program.

Thanks to this integration, loyalty ceases to be an external system and becomes a natural part of the purchasing process, the cart, and the checkout.

What is this integration for?

This integration is designed to reward, retain, and activate customers directly from eCommerce, using points, discounts, and benefits that are managed automatically and transparently.

BigCommerce handles the sales, while Omniwallet takes care of all the loyalty logic, without friction for the customer or the team.

What do you achieve by integrating BigCommerce with Omniwallet?

1. Fully automated points program

• Every purchase automatically generates points.

• Points are calculated based on the order amount.

• The customer does not have to do anything additional to accumulate benefits.

2. Automatic customer enrollment in the loyalty program

• New customers are automatically enrolled in Omniwallet.

• Existing customers are added to the program upon completing a purchase.

• Legal requirements are met without friction for the user.

3. Point redemption directly in the cart and checkout

• Customers can convert their points into store credit.

• This credit is applied as a real discount during the purchasing process.

• Loyalty directly impacts conversion.

4. More transparent and motivating customer experience

• The customer sees how many points they have available.

• They can check their points and transaction history.

• They know how many points they will earn before purchasing a product.

This creates a clear perception of value and encourages recurrence.

5. Visible loyalty throughout the purchase journey

• Points information on product pages.

• Points summary in the customer's private areas.

• Point conversion integrated into the purchasing process.

Loyalty accompanies the customer throughout the journey.

6. Less generic discounts, more smart rewards

• Dependency on mass coupons is reduced.

• Benefits are based on actual behavior.

• The discount is perceived as a reward, not as a one-time reduction.

An integration designed to scale

The BigCommerce + Omniwallet integration is designed to:

• Support large order volumes.

• Adapt to different points and rewards rules.

• Evolve towards more advanced loyalty strategies (VIPs, tiers, specific campaigns).

Common use cases

• Points programs for purchases.

• Incentives to increase average ticket size.

• Repurchase and retention strategies.

• Exclusive benefits for registered customers.

• Loyalty integrated into promotions and campaigns.

Final outcome

With the integration between BigCommerce and Omniwallet:

• BigCommerce remains the sales engine.

• Omniwallet acts as the loyalty engine.

• The customer perceives clear and tangible benefits.

• The business increases recurrence, conversion, and customer value.
  
  Access the complete guide to integrate Omniwallet with BigCommerce