User Levels

The Omniwallet user level system allows brands to segment and reward their customers based on their real value over time, using the total historically accumulated points as a basis. In this way, the levels do not respond to one-off actions, but to a sustained relationship between the customer and the brand.

Each level represents a status within the loyalty program and can be associated with specific benefits, creating a clear, motivating, and easily understandable progression for the customer.

Through this system, it is possible to:

• Define multiplication factors in point acquisition based on the user's level, incentivizing progression and rewarding loyalty.

• Enable exclusive rewards within the Loyalty Market, accessible only for certain levels.

• Offer differential advantages such as no expiration of points for the highest levels.

• Apply additional benefits such as priority access, special promotions, or preferential conditions.

The level system is fully integrated with Omniwallet's workflows and automations, allowing these benefits to be applied automatically in each transaction, both online and offline.

Additionally, Omniwallet introduces an extra layer of intelligence through dynamic user status management. It is possible to define temporary degradation rules when a customer does not make purchases for a certain period (for example, N days). In that case:

• The user can automatically drop one or more levels.

• Their benefits are adjusted accordingly (lower multiplier, temporary loss of advantages, limited access to exclusive rewards).

• The impact is directly reflected in their next transaction.

This degradation is reversible and automatic. The moment the customer makes a purchase again, Omniwallet immediately returns them to their real level, calculated based on their historically accumulated points, restoring all their benefits.

Thus, the system does not impose permanent penalties, but acts as an activation mechanism, fostering recurrence without breaking the relationship with the customer.

The result is a flexible, fair, and behavior-oriented level model, which combines long-term recognition with short-term incentives, allowing brands to balance engagement, recurrence, and profitability within a truly advanced loyalty strategy.