ROPO: Research Online, Purchase Offline.

Omniwallet allows you to solve one of the major blind spots in current marketing: understanding which digital actions generate sales in the physical world. Thanks to its omnichannel approach, the platform is capable of connecting the online behavior of the customer with their offline purchases, building a real and actionable ROPO attribution.

When a customer interacts with a brand —whether through Google campaigns, Meta, email marketing, QR, wallet, or any other digital channel— Omniwallet records and associates that interaction with their identity. If that same customer later makes a purchase in a physical store, the transaction is not isolated: the system is able to link the offline sale with the digital source that preceded it.

In this way, Omniwallet allows:

• To attribute a physical purchase to a specific traffic source.

• To relate the sale to a campaign, click, or advertising impact.

• To analyze the real cost of acquisition for offline sales.

• To measure the performance of digital actions that, until now, were invisible at the point of sale.

This information does not remain only in reporting. Being integrated into the core of the system, ROPO attribution can be used directly to:

• Adjust marketing budgets based on actual sales, not just clicks.

• Optimize digital campaigns that generate qualified traffic to the store.

• Activate specific incentives based on the channel that originated the purchase.

• Reward hybrid online–offline behaviors within the loyalty program.

Unlike solutions that work with estimates or probabilistic models, Omniwallet relies on real customer and transaction data, offering a clear and defensible view of the impact of digital marketing at the physical point of sale.

The result is a unified view of the customer and campaign performance, where online and offline stop competing with each other and become part of a unique, measurable, and business-oriented strategy.