Data enrichment

The Data Enhancement functionality of Omniwallet allows transforming the information gathering into an incentivized and positive experience for the customer. Instead of passively requesting data, the platform allows rewarding users with points in exchange for answering questions that enrich their profile.

Each response automatically becomes a new structured data, which is incorporated into the customer's profile and is available for immediate use within the Omniwallet ecosystem.

This system allows:

• Incentivizing the completeness and updating of the customer's profile.

• Obtaining relevant information progressively, without friction.

• Replacing long forms with much more effective micro-interactions.

Configurable and business-oriented questions
Brands can define what information they want to collect, adapting the questions to their objectives:

• Product preferences or categories of interest.

• Shopping or consumption habits.

• Demographic or contextual data.

• Specific interests, frequency of use, or purchase intent.

Each question can be associated with a reward in points, controlling the value of the incentive and the economic impact.

Actionable data from the very beginning
The information collected is not stored in isolation. It is directly integrated into the customer's profile and can be used for:

• Advanced audience segmentation.

• Personalization of campaigns and automations.

• Adjustment of benefits, rewards, and tiers.

• Activation of more relevant and contextual communications.

Integration with workflows and loyalty
The data enhancement is connected with Omniwallet's workflows, allowing:

• Launching questions at key moments in the customer lifecycle.

• Automating the allocation of points after each response.

• Combining this functionality with campaigns, tiers, gamification, or referrals.

In this way, the customer perceives a clear value exchange: they share useful information and receive an immediate reward, while the brand obtains higher quality data to improve its loyalty and marketing strategy.

The result is a richer, updated, and actionable database, enabling better decision-making, more precise segmentation, and maximizing the impact of each campaign.