CDP
Omniwallet centralizes and structures all customer data in a single actionable database.
All versions of Omniwallet function as a Customer Data Platform (CDP). This means that the platform collects, unifies, and organizes behavioral data, transactions, and interactions of each user into a unique and consolidated profile.
Although the more advanced versions include greater segmentation, activation, and automation capabilities, the unified database exists across all plans. Data is always stored in a structured manner within the system, allowing for easy export or activation through available integrations with other tools (CRM, email marketing, paid media, BI, etc.).
In this way, Omniwallet not only incentivizes loyalty but also acts as the data core upon which marketing, personalization, and growth strategies can be built based on real and centralized information.
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Omniwallet recoge, unifica y activa los datos de comportamiento de cada cliente en un perfil único. El loyalty es la capa que los genera — debajo hay una infrae...
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