Quick questions and answers
There are no silly questions, only silly people who don't ask.
Omniwallet is an omnichannel loyalty platform that allows you to manage points, rewards, automated campaigns, user levels, gamification, and advanced workflows from a single system, integrating with eCommerce, physical stores, and other channels.
No. Omniwallet is designed to operate in an omnichannel manner, integrating:
Online stores (Shopify, WooCommerce, etc.)
Physical stores (POS)
Offline actions
ROPO strategies (Research Online, Purchase Offline)
The customer always maintains a single account and a single points balance.
Omniwallet allows you to create very flexible points programs, including:
Euro ↔ points equivalence
Points as cashback
Multipliers by product, category, or date
Conditional bonuses
Points with or without expiration
Programs with levels and progressive benefits
Omniwallet allows:
- To block points during the return period.
- To automatically revoke points if the transaction is canceled.
- To prevent the customer from using points generated by a purchase that is later returned.
This protects the program from abuse.
Yes. Omniwallet allows you to set the expiration of points by blocks, meaning:
- Points do not expire individually.
- They all expire together in defined natural periods (for example, once a year).
Additionally, it is possible to:
- Exclude certain user levels from expiration.
- Create levels with points that never expire.
The Loyalty Market is Omniwallet's rewards catalog, where customers can redeem their points for:
- Physical products
- Digital products
- Coupons
- Coupon pools
- Gift cards from major brands
The entire redemption process is automatic.
Coupons work through pools of unique codes:
- Each coupon is delivered only once.
- When redeemed, it is removed from the pool.
- The stock is automatically managed.
When there are no coupons left, the product becomes unavailable.
Gift cards are digital rewards from major brands (Amazon, Decathlon, El Corte Inglés, etc.) that:
- Are redeemed for points.
- Are generated and delivered instantly.
- Do not require logistical management.
They significantly increase the perceived value of the program.
Yes. Omniwallet allows:
- Creating user levels based on accumulated points.
- Restricting rewards from the Loyalty Market by level.
- Applying multipliers or exclusive benefits based on level.
- Temporarily downgrading a user if they do not make a purchase during a defined period.
Automated campaigns allow for incentivizing specific behaviors without manual intervention, such as:
- Bonus by day of the week
- Streak rewards
- Milestones by number of purchases
- Milestones by total amount spent
- Seasonal campaigns (Black Friday, Christmas, etc.)
They are automatically activated when the conditions are met.
Roulette is an advanced gamification tool that allows:
- Transform everyday actions into playful experiences.
- Distribute points or rewards from the Loyalty Market.
- Control probabilities, limits, and stock.
- Integrate with campaigns, levels, and workflows.
When:
- All configured units are delivered or
- The product stock in the Loyalty Market is depleted
👉 The roulette is automatically deactivated.
This prevents awarding prizes without stock.
Workflows are Omniwallet's advanced automation tool.
They allow you to create custom rules based on:
- Transaction data
- Customer data
- Products, categories, and dates
- Complex conditions
- Variables and accumulators
They are ideal for cases not covered by standard campaigns.
No programming is necessary, but:
- Workflows are designed for users with a more technical profile.
- They require a good understanding of business logic.
- They include visual tools for conditions, loops, and operations.
Yes, and it is the norm. Omniwallet executes:
- Standard rules
- Automated campaigns
- Advanced workflows (in order)
A good strategy combines simplicity and advanced logic without overlaps.
Yes. Omniwallet offers ready-to-use integrations with:
- Shopify
- WooCommerce
- Magento / Adobe Commerce
- Bigcommerce
- Prestashop
Additionally, it can be custom integrated with other systems through API and webhooks.
Yes. Omniwallet has:
- Out-of-the-box integrations with various POS.
- The possibility of custom integration with any point of sale software, through API, Webhooks, or even file exchange (not recommended).
This allows for closing the omnichannel loop.
No. Omniwallet uses digital loyalty cards that are installed on the customer's mobile device (Apple Wallet / Google Wallet), from where:
- They check their points
- They identify themselves in physical stores and/or events
- They receive push notifications
They access their loyalty program through the centralized customer environment either in the Loyalty Market or in the eCommerce or website of the brand/business (integrated with Omniwallet).
Yes. Omniwallet allows you to send notifications:
- Mass
- Segmented
- Individual
- Automatic (by points, rewards, events)
- By geolocation
All directly to the customer's digital card.
Yes. Omniwallet is designed for:
- Small businesses
- Retail with multiple stores
- Projects with high transaction volumes
- Complex loyalty strategies
The platform grows with you.
Points are automatically assigned based on:
- Online purchases
- In-store purchases
- Active campaigns
- Advanced workflows
- Manual actions (scanning, events, promotions)
Everything is recorded and tracked in the system.