Advanced points programs

The advanced points program of Omniwallet allows brands to design their own rewards system with complete freedom, adapting it to their business model, commercial objectives, and the actual behavior of their customers.

Far from rigid schemes, Omniwallet offers a flexible and dynamic system, where points become a strategic tool, not just a generic incentive.

Fully configurable points-euro equivalence
The platform allows for precise definition of the relationship between points and euros:

• Establish how many points are earned for each euro spent.

• Define the economic value of points at the time of redemption.

• Use points as cashback, discounting them directly on future purchases.

This equivalence can be adjusted at any time and adapted to specific campaigns, segments, or contexts.

Points earning based on multiple variables
The amount of points awarded is not fixed. Omniwallet allows modification based on:

• Transaction details: specific product, category, amount, margin, or date.

• Key moments: seasonal campaigns, special promotions, Black Friday, Christmas, sales, etc.

• User data: purchase frequency, birthdays, user level, seniority, or historical behavior.

Thus, each purchase can generate a different amount of points based on its strategic value for the brand.

Total customization of the points system
Points can be fully adapted to the brand's universe:

• Assign them any name you wish (credits, energy, essence, coins, tokens, etc.).

• Integrate them visually and conceptually into the customer experience.

• Use them as a central element of the loyalty program or as a complement to other incentives.

Integration with the Omniwallet ecosystem
The points program is natively connected to:

• Workflows and automations.

• User level system.

• Loyalty Market and rewards catalog.

• Gamification, referrals, and special campaigns.

• Push notifications and automated communications.

This allows points to be awarded, modified, and used in real time, both in online and offline environments, always under clear and controlled rules.

The result is a smart, scalable, and business-oriented points system, capable of incentivizing the right behavior at each moment, improving the program's profitability, and strengthening the long-term relationship between the brand and its customers.