Push Notifications

Omniwallet allows for direct and immediate communication with customers through push notifications sent to loyalty cards installed on their mobile phones (Apple Wallet and Google Wallet). This channel eliminates intermediaries, does not rely on algorithms or saturated inboxes, and ensures much higher visibility than other traditional channels.

Push notifications are part of the core of the platform and are fully integrated with data, workflows, and customer behavior, enabling contextual, personalized, and automated communication.

Through Omniwallet, it is possible to send:

Mass notifications

• General communications for the entire customer base.

• Targeted campaigns, launches, or corporate messages.
  Ideal for broad impacts with maximum visibility.

Segmented notifications

• Sending to groups of customers based on level, behavior, purchase history, or any criteria defined in the platform.

• Messages tailored to the real context of each segment.
  They allow for much more relevant and effective communication.

Individual notifications

• Messages directed to a specific customer.

• One-to-one communication for specific actions, incidents, or personalized incentives.

Geolocation notifications

• Automatic activation when the customer is near a store or point of sale.

• Impacts at the most relevant moment, connecting the physical environment with the digital experience.
  A particularly powerful tool for driving traffic to the store.

Automatic behavior-based notifications

• Alerts after the accumulation of points.

• Confirmations and reminders after the redemption of rewards.

• Automatic messages associated with milestones, levels, or unlocked benefits.
  These notifications reinforce the perceived value of the loyalty program and keep the customer informed in real-time.

All notifications can be activated manually or automatically through workflows, allowing for the construction of completely autonomous communication flows, aligned with customer activity and business objectives.

The result is a proprietary, direct, and highly effective communication channel, that turns every interaction, every purchase, and every reward into an opportunity to strengthen the relationship between the brand and the customer, both inside and outside the point of sale.