Campaign Automation

Omniwallet turns data into actions automatically. It is not limited to launching one-off campaigns, but allows to build completely automated loyalty and activation logics, based on the actual behavior of the customer and on each transaction that occurs.

Through our workflows system, brands can create intelligent campaigns without the need for technical development, using ready-to-use templates or combining them to build much more advanced strategies.

Each automation acts as a piece within a larger ecosystem, allowing to cover the entire customer lifecycle:

Acquisition and activation

• Registration and welcome rewards.

• Bonuses for first purchases.

• Special bonus periods for new customers.
  These automations accelerate initial conversion and help create shopping habits from the first contacts with the brand.

Retention and recurrence

• Rewards for recurring purchases, activity streaks, or total number of orders.

• Bonuses for returning after periods of inactivity.

• Rewards on key dates like birthdays.
  Here the goal is clear: to keep the relationship with the customer alive and to encourage repeat purchases in a natural and progressive way.

Increase in ticket and customer value

• Rewards based on purchase amount.

• Milestones for accumulated spending.

• Bonuses for every N purchases.
  These logics encourage higher average spending and help identify and reward high-value customers.

Traffic generation and demand control

• Bonuses by day of the week.

• Rewards for limited time or promotional windows.
  They allow balancing the flow of customers, activating sales at strategic moments, and supporting specific commercial campaigns.

Margin control and protection

• Minimum purchase thresholds.

• Maximum points caps.

• Filters by product or category.

• Selective multipliers.
  These automations ensure that the incentive system is profitable, sustainable, and aligned with the brand's economic objectives.

The most powerful thing is that all these automations are activated in real-time, at the very moment a transaction or a customer event occurs. Omniwallet automatically decides:

• Whether or not to apply a reward.

• What type of incentive to grant.

• In what amount.

• And under what conditions.

The result is a campaign system that stops being manual, static, and generic, to become a smart orchestration of incentives, where each customer receives the right stimulus, at the right moment, and with a measurable impact on the business.