Real-time transaction analysis

Real-time transaction analysis

Omniwallet centralizes all customer transactions in real time, regardless of their origin: online store, physical point of sale, or retail network. Each purchase is recorded and automatically enriched with multiple layers of information, far beyond the simple order.

We not only differentiate between online and offline. Each transaction is linked to:

• The specific point of sale where it occurred (specific store, channel, or location).

• The customer interaction history, including previous contacts, active campaigns, and digital behavior.

• The source of origin when there is prior online interaction: Google campaigns, Meta, email marketing, direct traffic, etc.

• The complete order detail: products, categories, prices, margins, recurrence, and purchase context.

All this information is cross-referenced in real time with customer data, creating a complete and actionable view of each transaction, not as an isolated fact, but as part of a continuous relationship with the brand.

From there, Omniwallet enters its most powerful phase: through our system of advanced workflows, each transaction is “disassembled” and analyzed according to dynamic rules defined by the brand. This allows for the automatic activation of intelligent actions such as:

• Granting more or fewer benefits based on the type of purchase, the channel, or customer behavior.

• Applying different incentives based on the product, category, or strategic value of the transaction.

• Rewarding differently for a new, recurring, or high-value customer.

• Activating loyalty mechanics that take into account the complete context, not just the order amount.

The result is a system that transforms each transaction into a strategic trigger, allowing brands to move beyond static loyalty programs and shift to a dynamic, contextual, and data-driven model, where every action makes sense and every incentive responds to a specific goal.