17%
Aumento LTV
+25%
Tasa de repetición
+150K
Puntos redimidos
The Mus BomBon
The challenge
Mus&Bombon was looking to take a step further in their relationship with their community. It was not just about rewarding purchases, but about building a real and lasting bond with their customers, both online and in physical stores.
The main challenge was twofold:
Unifying the loyalty experience between eCommerce and physical point of sale.
Creating a program that is easy to understand and use, without technological friction, that adapts to the actual behavior of their customers.
Additionally, the program needed to be scalable, digital, and aligned with a brand that is very carefully managed in terms of experience and communication.
The main challenge was twofold:
Unifying the loyalty experience between eCommerce and physical point of sale.
Creating a program that is easy to understand and use, without technological friction, that adapts to the actual behavior of their customers.
Additionally, the program needed to be scalable, digital, and aligned with a brand that is very carefully managed in terms of experience and communication.
The solution
Mus&Bombon launched The Muse Community, its omnichannel loyalty program based on Omniwallet, designed to seamlessly integrate across all customer touchpoints.
The solution was supported by four key pillars:
Unified points program
Customers automatically accumulate points for every euro spent, both in the online store and in physical stores, maintaining a simple and transparent logic.
Virtual card in Wallet
From the very beginning, users receive their digital card and can easily add it to their mobile device's Wallet (iOS or Android), eliminating the need for physical cards.
Flexible points redemption
Points can be redeemed directly during the online or in-store purchase process, with clear rules that ensure a consistent and controlled experience.
Automation and communication
Enrollment in the program automatically activates key communications, such as the welcome email, facilitating program adoption from the first contact.
The entire system was seamlessly integrated with Mus&Bombon's daily operations, without adding complexity for the team or the customers.
The solution was supported by four key pillars:
Unified points program
Customers automatically accumulate points for every euro spent, both in the online store and in physical stores, maintaining a simple and transparent logic.
Virtual card in Wallet
From the very beginning, users receive their digital card and can easily add it to their mobile device's Wallet (iOS or Android), eliminating the need for physical cards.
Flexible points redemption
Points can be redeemed directly during the online or in-store purchase process, with clear rules that ensure a consistent and controlled experience.
Automation and communication
Enrollment in the program automatically activates key communications, such as the welcome email, facilitating program adoption from the first contact.
The entire system was seamlessly integrated with Mus&Bombon's daily operations, without adding complexity for the team or the customers.
Results
Thanks to The Muse Community, Mus&Bombon has achieved:
Increase purchase recurrence.
Encourage cross-use between online channels and physical stores.
Increase the perceived value of the brand through a clear and fair rewards system.
Digitize the relationship with their clients without losing closeness or brand identity.
The program has become a strategic asset, not only as a loyalty tool but also as a direct channel of relationship with their community.
Increase purchase recurrence.
Encourage cross-use between online channels and physical stores.
Increase the perceived value of the brand through a clear and fair rewards system.
Digitize the relationship with their clients without losing closeness or brand identity.
The program has become a strategic asset, not only as a loyalty tool but also as a direct channel of relationship with their community.
Frequently Asked Questions
Find answers to the most common questions about this topic
The Muse Community is an omnichannel loyalty program designed by Mus&Bombon to unify the shopping experience between eCommerce and physical stores, allowing customers to easily accumulate and redeem points.
Customers automatically accumulate points for every euro spent, both in the online store and in physical stores, providing a simple and transparent rewards logic.
The virtual card can be easily added to the mobile device's Wallet, eliminating the need to carry physical cards and facilitating access to the program at any time.
Thanks to this program, Mus&Bombon has increased purchase recurrence, encouraged cross-channel usage, and enhanced the perceived value of the brand through a clear rewards system.