+35%
Aumento de la repetición de compra
23%
Aumento de la facturación
Mudisa Directo
The challenge
Munduisa Directo needed to respond to an increasingly informed and demanding customer profile, which not only seeks a good product but also recognition, real advantages, and a closer relationship with the brand.
The goal was not to create a simple discount system, but an exclusive club that rewards loyalty and strengthens the emotional bond with the most engaged customers, both in the online channel and in direct interaction with the brand.
- Identify and differentiate the most loyal customers.
- Offer clear and sustainable benefits over time.
- Centralize the management of the program without operational complexity.
The goal was not to create a simple discount system, but an exclusive club that rewards loyalty and strengthens the emotional bond with the most engaged customers, both in the online channel and in direct interaction with the brand.
- Identify and differentiate the most loyal customers.
- Offer clear and sustainable benefits over time.
- Centralize the management of the program without operational complexity.
The solution
With Mundisa Select, Munduisa Directo launched an exclusive loyalty program based on Omniwallet, designed to offer real advantages to the most loyal customers and turn recurrence into long-term value.
The solution was structured around several key axes:
Tiered loyalty program
Mundisa Select operates as a premium club, where customers gain access to exclusive benefits for being part of the program, reinforcing the sense of belonging.
Clear and tangible benefits
Access to exclusive discounts, special advantages, and promotions reserved solely for program members, avoiding the trivialization of mass discounts.
Centralized customer management
All customer activity is recorded and managed from Omniwallet, allowing Munduisa Directo to better understand purchasing behavior and activate specific actions for this segment.
Simple user experience
Access to the program and its benefits is clear, direct, and frictionless, facilitating adoption and recurring use.
The solution was structured around several key axes:
Tiered loyalty program
Mundisa Select operates as a premium club, where customers gain access to exclusive benefits for being part of the program, reinforcing the sense of belonging.
Clear and tangible benefits
Access to exclusive discounts, special advantages, and promotions reserved solely for program members, avoiding the trivialization of mass discounts.
Centralized customer management
All customer activity is recorded and managed from Omniwallet, allowing Munduisa Directo to better understand purchasing behavior and activate specific actions for this segment.
Simple user experience
Access to the program and its benefits is clear, direct, and frictionless, facilitating adoption and recurring use.
Results
Thanks to Mundisa Select, Munduisa Directo has achieved:
- Increased purchase recurrence among its most loyal customers.
- Increased the long-term customer lifetime value.
- Differentiated its offering from general discount models.
- Built a strategically activatable segmented customer base.
The program has become a key tool for relationship and retention, not just a one-time incentive.
- Increased purchase recurrence among its most loyal customers.
- Increased the long-term customer lifetime value.
- Differentiated its offering from general discount models.
- Built a strategically activatable segmented customer base.
The program has become a key tool for relationship and retention, not just a one-time incentive.
Frequently Asked Questions
Find answers to the most common questions about this topic
Mundisa Directo is the B2C store for Gourmet products from Mundial Gourmet, one of the leading suppliers of gourmet goods in the hospitality and restaurant sector nationwide (Spain).
Mundisa Select operates as a premium club where members gain access to exclusive discounts and special promotions, avoiding the trivialization of mass discounts.
Members enjoy tangible benefits such as exclusive discounts, reserved promotions, and a seamless user experience, facilitating the adoption of the program.
Mudisa Directo has increased purchase frequency, raised the long-term customer value, and segmented its customer base for strategic actions.