CLUB65
The challenge
Club65 was born with a clear purpose: to accompany people over 55 years old in an active stage of their lives, offering them experiences, content, and benefits tailored to their real interests.
The challenge was not simply to encourage purchases, but to create a community, where loyalty would act as a driver of relationship, recurrence, and participation, both in the digital environment and in activities and in-person events.
The main challenges were:
- Build a loyalty system that is understandable and accessible for a senior audience.
- Reinforce the sense of belonging to a community, not just to a brand.
- Centralize the management of benefits, actions, and rewards in a single system.
The challenge was not simply to encourage purchases, but to create a community, where loyalty would act as a driver of relationship, recurrence, and participation, both in the digital environment and in activities and in-person events.
The main challenges were:
- Build a loyalty system that is understandable and accessible for a senior audience.
- Reinforce the sense of belonging to a community, not just to a brand.
- Centralize the management of benefits, actions, and rewards in a single system.
The solution
Club65 launched its Loyalty Club relying on Omniwallet as the technological platform, designing a program thought out from the beginning for people, not just for transactions.
The solution was articulated around several key axes:
Points and rewards system: Users accumulate points for their activity and participation, which they can redeem for advantages, experiences, and exclusive benefits within the Club65 ecosystem.
Level segmentation (VIP): The program allows for differentiating profiles within the community, rewarding commitment and recurrence through access levels and expanded benefits.
Omnichannel integration: The system connects the digital environment (web, content, registrations) with offline actions, events, and activities, offering a coherent and continuous experience.
Centralized user management: All member information is managed from Omniwallet, facilitating the activation of campaigns, personalized communications, and engagement actions.
The solution was articulated around several key axes:
Points and rewards system: Users accumulate points for their activity and participation, which they can redeem for advantages, experiences, and exclusive benefits within the Club65 ecosystem.
Level segmentation (VIP): The program allows for differentiating profiles within the community, rewarding commitment and recurrence through access levels and expanded benefits.
Omnichannel integration: The system connects the digital environment (web, content, registrations) with offline actions, events, and activities, offering a coherent and continuous experience.
Centralized user management: All member information is managed from Omniwallet, facilitating the activation of campaigns, personalized communications, and engagement actions.
Results
Thanks to its Loyalty Club, Club65 has achieved:
- Increased user recurrence and participation.
- Strengthened the sense of community and belonging.
- Obtained a strategically segmentable and activatable database.
- Turned loyalty into a cross-cutting axis of its growth model.
The program has established itself as a strategic tool, not only for retention but also for energizing the entire community.
- Increased user recurrence and participation.
- Strengthened the sense of community and belonging.
- Obtained a strategically segmentable and activatable database.
- Turned loyalty into a cross-cutting axis of its growth model.
The program has established itself as a strategic tool, not only for retention but also for energizing the entire community.
Frequently Asked Questions
Find answers to the most common questions about this topic
CLUB65 es una iniciativa que busca acompañar a personas mayores de 55 años, ofreciéndoles experiencias y beneficios adaptados a sus intereses, creando una comunidad activa y participativa.
El sistema de fidelización de CLUB65 permite a los usuarios acumular puntos a través de su participación y actividades, los cuales pueden canjear por ventajas y experiencias exclusivas dentro de la comunidad.
Unirse a CLUB65 ofrece beneficios como el acceso a eventos exclusivos, un sentimiento de pertenencia a una comunidad, y la posibilidad de disfrutar de recompensas personalizadas según el nivel de compromiso.
La información de los socios se gestiona de manera centralizada a través de Omniwallet, lo que permite activar campañas y comunicaciones personalizadas para mejorar el engagement y la fidelización.