+22%
tasa de pacientes recurrentes
+31%
Frecuencia media de visita por paciente
+18%
reactivación de pacientes inactivos (≥ 6 meses sin visita)
+26%
Customer Lifetime Value (CLV)
London Clinic
The challenge
Aesthetic medicine has very clear particularities:
- High initial investment in acquiring new clients.
- Treatment cycles that can extend over time.
- Need to incentivize follow-up visits, maintenance, and complementary treatments.
- Lack of truly integrated loyalty tools with the point of sale.
Clínica Londres needed a system that would allow them to reward the loyalty of their patients, encourage the continuity of treatments, and do so in an automatic, controlled, and omnichannel manner.
- High initial investment in acquiring new clients.
- Treatment cycles that can extend over time.
- Need to incentivize follow-up visits, maintenance, and complementary treatments.
- Lack of truly integrated loyalty tools with the point of sale.
Clínica Londres needed a system that would allow them to reward the loyalty of their patients, encourage the continuity of treatments, and do so in an automatic, controlled, and omnichannel manner.
The solution
With the implementation of Omniwallet, Clínica Londres developed its own loyalty program, fully integrated into its daily operations.
The solution allowed:
- To automatically assign points for each treatment or session performed.
- To define clear accumulation and reward rules, without manual intervention.
- To centralize customer information in a single digital card.
- To encourage return visits through tangible and easy-to-understand rewards.
All of this without friction for the center staff or the patients.
The solution allowed:
- To automatically assign points for each treatment or session performed.
- To define clear accumulation and reward rules, without manual intervention.
- To centralize customer information in a single digital card.
- To encourage return visits through tangible and easy-to-understand rewards.
All of this without friction for the center staff or the patients.
Results
The loyalty system is based on a simple and effective logic:
- Patients accumulate points with each visit or treatment.
- Points are displayed on their digital card, always accessible.
- Points can be redeemed for exclusive benefits, discounts, or advantages on future treatments.
- Specific campaigns can be activated to reward recurrence, accumulated spending, or key moments for the customer.
This turns each visit into an opportunity to strengthen the bond with the brand.
- Patients accumulate points with each visit or treatment.
- Points are displayed on their digital card, always accessible.
- Points can be redeemed for exclusive benefits, discounts, or advantages on future treatments.
- Specific campaigns can be activated to reward recurrence, accumulated spending, or key moments for the customer.
This turns each visit into an opportunity to strengthen the bond with the brand.
Frequently Asked Questions
Find answers to the most common questions about this topic
Un programa de fidelización ayuda a premiar la lealtad de los pacientes, incentivando revisitas y tratamientos complementarios al ofrecer recompensas tangibles y fáciles de entender.
La tarjeta digital permite a los pacientes acumular y visualizar puntos automáticamente, canjearlos por descuentos y beneficios exclusivos, y acceder a su información de forma centralizada.
El sistema de fidelización se implementa de manera automática y controlada, asignando puntos por cada tratamiento realizado sin intervención manual, lo que facilita la gestión tanto para el personal como para los pacientes.
Los pacientes pueden canjear sus puntos por beneficios exclusivos, descuentos en futuros tratamientos y participar en campañas específicas que premian la recurrencia y el gasto acumulado.