35%
Aumento de repetición
15%
Incremento de ventas
+ 100K
Total puntos usados
ALQVIMIA
The challenge
Alqvimia is a Spanish brand of holistic and natural luxury cosmetics, a pioneer in integrating philosophy, well-being, and high-efficacy products based on 100% pure essential oils and natural raw materials. Founded in 1984, its vision has always been to transform beauty into a journey of deep well-being, combining tradition, innovation, and respect for nature.
Alqvimia had a community of loyal customers, distributed among physical stores, experiential spas, eCommerce channels, and exclusive events. However, as its omnichannel presence grew, a strategic need arose:
Measure and enhance real customer loyalty, not just transactional.
Unify online and offline experiences within a coherent loyalty program.
Reinforce the emotional value of the brand, linked to well-being and rituals, and translate it into points, levels, and tangible benefits.
Create a deeper connection between the community and the brand, beyond one-time sales.
Alqvimia had a community of loyal customers, distributed among physical stores, experiential spas, eCommerce channels, and exclusive events. However, as its omnichannel presence grew, a strategic need arose:
Measure and enhance real customer loyalty, not just transactional.
Unify online and offline experiences within a coherent loyalty program.
Reinforce the emotional value of the brand, linked to well-being and rituals, and translate it into points, levels, and tangible benefits.
Create a deeper connection between the community and the brand, beyond one-time sales.
The solution
Alqvimia chose Omniwallet to design and implement ALQVIMIA Universe, its omnichannel loyalty program.
Alqvimia
The program is based on three key pillars:
A points system for purchases: Every euro spent is transformed into points that can be redeemed for benefits, gifts, or experiences, fostering recurrence and continuous reward.
User levels with increasing benefits: ALQVIMIA Universe is structured in levels (Essential, Supreme, and Divine).
Each level offers exclusive advantages that reinforce the emotional bond:
- Access to private sales, discounts, and exclusive gifts.
- Online and offline workshops.
- Special events and premium experiences.
- Access to gift boxes or visits to the headquarters for higher levels.
This progression encourages recurring purchases and ongoing engagement, and is aligned with the brand's positioning as a universe of well-being rather than a discount program.
Exclusive experiences and benefits beyond products: Beyond redeemable products, Alqvimia Universe offers experiences related to emotional well-being and the brand's philosophy of life — such as community events or testing new launches — reinforcing the sense of belonging to a conscious community.
Alqvimia
The program is based on three key pillars:
A points system for purchases: Every euro spent is transformed into points that can be redeemed for benefits, gifts, or experiences, fostering recurrence and continuous reward.
User levels with increasing benefits: ALQVIMIA Universe is structured in levels (Essential, Supreme, and Divine).
Each level offers exclusive advantages that reinforce the emotional bond:
- Access to private sales, discounts, and exclusive gifts.
- Online and offline workshops.
- Special events and premium experiences.
- Access to gift boxes or visits to the headquarters for higher levels.
This progression encourages recurring purchases and ongoing engagement, and is aligned with the brand's positioning as a universe of well-being rather than a discount program.
Exclusive experiences and benefits beyond products: Beyond redeemable products, Alqvimia Universe offers experiences related to emotional well-being and the brand's philosophy of life — such as community events or testing new launches — reinforcing the sense of belonging to a conscious community.
Results
- Increase in loyalty and recurrence: customers engage continuously, motivated by exclusive benefits and a clear, aspirational tier system.
- Omnichannel integration: online purchases, in-spa or in physical stores are accounted for under the same customer identity, allowing for a comprehensive view of actual behavior.
- Greater engagement with the brand: members of ALQVIMIA Universe not only buy but also participate in events, workshops, and activities aligned with the brand's wellness purpose.
- Enhanced customer experience: the emotional and experiential focus of the program resonates authentically with the values of the Alqvimia community, reinforcing the perception of value beyond the product.
- Omnichannel integration: online purchases, in-spa or in physical stores are accounted for under the same customer identity, allowing for a comprehensive view of actual behavior.
- Greater engagement with the brand: members of ALQVIMIA Universe not only buy but also participate in events, workshops, and activities aligned with the brand's wellness purpose.
- Enhanced customer experience: the emotional and experiential focus of the program resonates authentically with the values of the Alqvimia community, reinforcing the perception of value beyond the product.